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E-cigarette marketing targeted to youth in South Korea

2017· article· en· W2567761252 on OpenAlexaff
Wonkyong Beth Lee

Bibliographic record

VenueTobacco Control · 2017
Typearticle
Languageen
FieldSocial Sciences
TopicAsian Culture and Media Studies
Canadian institutionsWestern University
Fundersnot available
KeywordsAdvertisingThe InternetBusinessJoint ventureYouth smokingPolitical scienceMarketingMedicineTobacco controlBusiness administrationPublic health

Abstract

fetched live from OpenAlex

Since e-cigarettes were introduced to Korea in 2007, their use has increased rapidly,1 ,2 including among youth; in 2008 <1% of Korean youth had tried e-cigarettes but increased to almost 5% in 2011 and 9% in 2014.1 ,3 ,4 Although multiple studies have raised concerns that youth are vulnerable to e-cigarette marketing,1–3 ,5 there are few illustrations of marketing tactics that explicitly target youth. This paper highlights e-cigarette marketing in Korea overtly directed towards youth, focusing on the Ovale brand, a joint venture by three companies that currently distribute in 140 countries.6 Figure 1 shows a movie event announcement for the film, Teuksubon (특수본; SIU—Special Investigations Unit), which received production support from Ovale Korea. The announcement was displayed in an internet forum for youth to share information about college/university …

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.001
metaresearch head score (Gemma)0.003
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: Observational
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.276
Threshold uncertainty score0.688

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0010.003
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0010.000
Scholarly communication0.0000.000
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.021
GPT teacher head0.282
Teacher spread0.261 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one teacher head, not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations6
Published2017
Admission routes1
Has abstractyes

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