Touristic Authenticity and Value Co-Creation: An Exploration of Two Local Wineries in Southeastern Arizona, USA
Bibliographic record
Abstract
Local wineries typically generate revenues and increase product exposure through touristic activities and strategies. Moreover, tourism represents an opportunity for local wineries to purposefully engage customers in the co-creation of products and services, which in turn promotes greater customer loyalty (Hollebeek & Brodie 2009). In this paper, we explore the intersection of touristic authenticity (Cohen, 1988; Wang, 1999) and value co-creation (Prahalad & Ramaswamy, 2004a,b) at two local wineries located in the Sonoita-Elgin Wine Region of Southeastern Arizona, USA. Our findings indicate that touristic authenticity is enhanced through the application of the four core principles of value co-creation —dialogue, accessibility, risk assessment, transparency. Based on the findings, a value co-creation guide is proposed as a practical tool to be used by local wineries to empower tourists as value co-creators. Equally important, potential spillover effects of such empowerment on the rural communities and economies in which local wineries exist are considered. Keywords: Touristic authenticity, value co-creation Resume Les vignobles locaux generent des revenus et augmentent l'exposition de leurs produits a travers les activites et strategies touristiques. De plus, le tourisme represente une opportunite pour les vignobles locaux d'attirer volontairement le client dans une co-creation de produits et de services, ce qui en retour fidelise davantage les clients (Hollebeek & Brodie 2009). Dans cet article, nous explorons l'intersection entre l'authenticite touristique (Cohen, 1988; Wang, 1999) et la co-creation de valeur (Prahalad & Ramaswamy, 2004a,b) dans deux vignobles locaux situes dans la region de Sonoita Elgin Wine dans le sud -est de l'Arizona, aux E-U. Nos resultats indiquent que l'authenticite touristique est renforcee a travers l'application des quatre principes fondamentaux de la co-creation de valeur —dialogue, accessibilite, evaluation des risques, transparence. Compte tenu des conclusions, un guide de co-creation de valeur est propose comme outil pratique pour emploi dans les vignobles locaux afin de generer de la valeur co-creatrice de la part des touristes. A un meme niveau d'importance, on considere les effets des retombees potentielles d'une telle autonomisation sur les communautes rurales et les economies dans lesquels les vignobles existent.
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How this classification was reachedexpand
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.001 | 0.000 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.000 | 0.000 |
| Science and technology studies | 0.001 | 0.000 |
| Scholarly communication | 0.000 | 0.002 |
| Open science | 0.000 | 0.000 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one teacher head, not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".