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Record W2745951330 · doi:10.1071/aj11083

Using social media to navigate land access issues

2012· article· en· W2745951330 on OpenAlexaff
Jeremy Samuel, Katherine Teh‐White

Bibliographic record

VenueThe APPEA Journal · 2012
Typearticle
Languageen
FieldEngineering
TopicMining and Resource Management
Canadian institutionsBruyère
Fundersnot available
KeywordsOutrageInfluencer marketingSocial mediaPublic relationsActive listeningPerceptionKey (lock)Political scienceInternet privacySociologyBusinessPsychologyComputer scienceMarketingComputer securityPoliticsLaw

Abstract

fetched live from OpenAlex

Activist groups and others opposed to drilling operations have used social media with great effect to influence community perceptions of CSG and other mining operations. When faced with the reality of the level of community outrage apparent in social media, many industry executives throw their hands up in despair and conclude they cannot influence the discussion. Others decide that the best approach is to run broad-based advertising and PR campaigns that present only the industry’s case — after all, this approach worked well for the mining industry in opposing the mining tax. Neither of these approaches actually addresses or mitigates the outrage that exists in the community or provides a hope of resolving the underlying issues. This extended abstract presents a staged approach to social media engagement using land access as an exemplar, which builds on more than a decade of risk communications experience and applies this to creating engagement and influence in the social media sphere. The approach has five stages. These stages involve: Listening — to key issues and influencers;Understanding — the expectations and outrage factors that emerge;Following — tracking how the conversations are evolving;Engaging — starting to participate in the conversations and only then;Influencing — having built a presence and a community you may start to shape the conversations. You may not always like what you read and hear in social media, but if you participate in a considered way you will get an accurate picture of community expectations and earn the right to help shape the conversations.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.000
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.624
Threshold uncertainty score0.192

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0000.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0000.000
Scholarly communication0.0000.000
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.068
GPT teacher head0.319
Teacher spread0.251 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one teacher head, not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designNot applicable
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations0
Published2012
Admission routes1
Has abstractyes

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