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Record W2792597279

Marketing public relations

2004· book-chapter· en· W2792597279 on OpenAlexaboutno aff
Lynne Eagle

Bibliographic record

VenueResearchOnline at James Cook University (James Cook University) · 2004
Typebook-chapter
Languageen
FieldBusiness, Management and Accounting
TopicOrganizational Strategy and Culture
Canadian institutionsnot available
Fundersnot available
KeywordsDemiseBusinessProduct (mathematics)MarketingStock (firearms)Packaging and labelingQuality (philosophy)Brand namesCommerceAdvertisingEngineeringPolitical science
DOInot available

Abstract

fetched live from OpenAlex

[Extract] Case study: The Demise of the Pan-pharmaceutical In mid-2003, the suspension, on the grounds of having uncovered evidence of serious product safety and quality breaches (TGA, 2003), of the manufacturing licence of Australasia's largest manufacturer of herbal, vitamin, and nutritional supplements resulted in a series of product recalls: some 1,800 products were withdrawn in Australia and 11500 in New Zealand, making this by far the largest product recall in Australasian history. The company Pan-Pharmaceuticals1 manufactured not only its own product range, but also contract-manufactured products for a large number of companies under a range of brand names. The bulk of the affected company's activities were based in the Australian market, with the organization supplying 40 per cent of the Australian complementary medicines market, however, 15 per cent of its total sales were in the New Zealand market and smaller quantities of Pan-manufactured stock were available in some 40 countries. The impact of the withdrawal was therefore felt in countries as diverse as Vietnam, the UK, and Canada. The unprecedented scale of the withdrawal across so many brands had the potential for contamination of the reputations not only of the companies whose products were produced by Pan, but also companies who did not use Pan in any way, and impacted on the complementary and alternative medicines category as a whole.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.000
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesMeta-epidemiology (narrow), Science and technology studies, Insufficient payload (model declined to judge)
Consensus categoriesInsufficient payload (model declined to judge)
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: none
GenreCandidate signal: Other · Consensus signal: Other
Teacher disagreement score0.942
Threshold uncertainty score0.999

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0000.000
Meta-epidemiology (narrow)0.0010.001
Meta-epidemiology (broad)0.0010.000
Bibliometrics0.0020.001
Science and technology studies0.0030.001
Scholarly communication0.0000.002
Open science0.0010.002
Research integrity0.0010.001
Insufficient payload (model declined to judge)0.0230.003

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.021
GPT teacher head0.190
Teacher spread0.169 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; both teacher heads agree on what is shown here.

Study designNot applicable
Domainnot available
GenreOther

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations0
Published2004
Admission routes1
Has abstractyes

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