MétaCan
Menu
Back to cohort
Record W2807063966

What’s the catch? Changing perceptions with content marketing

2018· article· en· W2807063966 on OpenAlexaboutno aff
Katelynn Rene Gonzalez

Bibliographic record

VenueSummit (Simon Fraser University) · 2018
Typearticle
Languageen
FieldSocial Sciences
TopicDigital Marketing and Social Media
Canadian institutionsnot available
Fundersnot available
KeywordsMarketingContent (measure theory)BusinessMathematics
DOInot available

Abstract

fetched live from OpenAlex

This report examines The Healthy Fish, a branded online publication produced by Quietly Media, a content marketing company located in Vancouver, BC, and Regal Springs, a Tilapia producer headquartered in Singapore with offices in Florida, Mexico, Guatemala, Hamburg, and Indonesia. This report discusses what brought the two companies together and why they decided to create The Healthy Fish; how content strategies are created and how editorial themes and topics are chosen for the website; the process for writing stories and posting them to the website; ethical problems that can arise from having a branded publication; and what the future could look like for The Healthy Fish. It offers a full examination of what Quietly does for The Healthy Fish since becoming Regal Springs’ content marketing partner in 2015. All figures and stats are accurate as of December 2017.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.011
metaresearch head score (Gemma)0.035
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.016
Threshold uncertainty score0.061

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0110.035
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0020.001
Science and technology studies0.0060.008
Scholarly communication0.0160.019
Open science0.0010.005
Research integrity0.0030.005
Insufficient payload (model declined to judge)0.0060.001

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.025
GPT teacher head0.237
Teacher spread0.212 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations0
Published2018
Admission routes1
Has abstractyes

Explore more

Same venueSummit (Simon Fraser University)Same topicDigital Marketing and Social MediaFrench-language works237,207