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Record W2902423120 · doi:10.5430/ijba.v9n6p76

The Role of Big Data in Enhancing Customer Experience in UAE Retail

2018· article· en· W2902423120 on OpenAlexvenueno aff
Shital Vakhariya, Kirti Khanzode

Bibliographic record

VenueInternational Journal of Business Administration · 2018
Typearticle
Languageen
FieldBusiness, Management and Accounting
TopicBig Data and Business Intelligence
Canadian institutionsnot available
Fundersnot available
KeywordsBig dataOriginalityBusinessMarketingRetail industryIdentification (biology)Customer experienceValue (mathematics)Computer scienceQualitative research

Abstract

fetched live from OpenAlex

Purpose: The objective of this research was to identify critical success factors for the adoption of Big Data in UAE retail. The use of Big Data, in this case, focused on improving its system of recommendations for a better understanding of consumer behavior and its impact on consumer experience.Design/Methodology/Approach: The research was done through interviews & observation of shopping patterns. A semi - structured interview script was used for the interviews.Findings: Based on the results, we outline some propositions related to the opportunities and obstacles for the implementation of Big Data in UAE retail.Originality/Value: The main contribution of the research was the identification of relevant factors to the adoption of Big Data that were not considered as critical for the adoption of previous technologies.Research Rationale: Few years ago, retailers had no idea who was buying what and from where they are buying and where not so bother about customer experience. Now Big Data helps retailers understand individuals' needs, allowing them to create segments to target. Big Data will help in understanding the buying trend. Not may study are conducted in UAE retail. This study will help to understand the adoption and role of Big data in UAE retail customer experience.This paper show how can big data analytics help to improve the retail business and can be applied in the sector and help in decision making.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.001
metaresearch head score (Gemma)0.001
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.607
Threshold uncertainty score0.335

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0010.001
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.001
Science and technology studies0.0000.000
Scholarly communication0.0000.002
Open science0.0010.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.111
GPT teacher head0.341
Teacher spread0.231 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one teacher head, not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations2
Published2018
Admission routes1
Has abstractyes

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