When women athletes transgress: an exploratory study of image repair and social media response
Bibliographic record
Abstract
Following the violation of laws or social norms, professional athletes commonly work to improve their public image and protect their livelihoods. Yet little research has focused on image repair efforts or their reception for women athletes. We consider the cases of two transgressions that took place in 2016: soccer player Abby Wambach’s arrest for driving under the influence and tennis player Maria Sharapova’s admission of a failed drug test. Using Benoit’s image repair theory, we examine each athlete’s image repair strategies on Facebook and Facebook users’ responses. Wambach used mortification and corrective action strategies, while Sharapova used evading responsibility and reducing offensiveness strategies. While there was some rejection of the athletes’ image repair strategies, most users accepted the athletes’ arguments, emphasized their support, and engaged in additional image repair work on behalf of the athletes. We consider contextual factors related to Facebook responses to the athletes’ image repair strategies.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.003 | 0.011 |
| Meta-epidemiology (narrow) | 0.000 | 0.001 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.001 | 0.001 |
| Science and technology studies | 0.005 | 0.003 |
| Scholarly communication | 0.003 | 0.003 |
| Open science | 0.001 | 0.003 |
| Research integrity | 0.001 | 0.002 |
| Insufficient payload (model declined to judge) | 0.004 | 0.001 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".