Translating English-Arabic Business-to-Consumer Advertisements: a Domesticating Approach
Bibliographic record
Abstract
This study investigates the linguistic and cultural problems encountered in translating English-Arabic Business-to-Consumer (B2C) Advertisements in a Saudi environment, using a domesticating approach to assess the quality of the translated advertisements. Baker`s taxonomy (2011) of equivalence analysis and Halimah’s (2015) translation quality assessment 'ACNCS' criteria will be used for the analysis and discussion of seven B2C advertisements randomly chosen mainly from brochures. Results of the discussion and analysis of the examples used in this paper have indicated that there is an urgent need for domesticating and culturalising the translation of advertisements as they tend to lose essential linguistic and cultural aspects of the original texts and cause textual violations in the B2C Arabic advertisements. Some suggestions and recommendations have been made to help translators adjust their translation methods to fit the Arabic linguistic and cultural contexts as well as those who are interested in carrying out further research in this field.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.013 | 0.024 |
| Meta-epidemiology (narrow) | 0.001 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.002 | 0.002 |
| Science and technology studies | 0.004 | 0.002 |
| Scholarly communication | 0.004 | 0.002 |
| Open science | 0.001 | 0.003 |
| Research integrity | 0.001 | 0.001 |
| Insufficient payload (model declined to judge) | 0.006 | 0.002 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".