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Record W2964603793 · doi:10.21810/strm.v11i1.263

“Celebrate your bloom story”

2019· article· en· W2964603793 on OpenAlex
Alora Paulsen Mulvey

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

affAt least one author lists a Canadian institution in the pinned OpenAlex snapshot.
venuePublished in a venue whose home country is Canada.
aboutThe title or abstract carries a Canadian signal from the geographic lexicon.

Bibliographic record

VenueStream Interdisciplinary Journal of Communication · 2019
Typearticle
Languageen
FieldSocial Sciences
TopicGender, Feminism, and Media
Canadian institutionsUniversity of Calgary
Fundersnot available
KeywordsInfluencer marketingFemininityBeautySociologyEmpowermentPromotion (chess)AdvertisingSocial mediaAestheticsSocial capitalMedia studiesGender studiesArtPolitical scienceSocial scienceRelationship marketingMarketingBusiness

Abstract

fetched live from OpenAlex

Using 27-year-old Canadian beauty blogger Estée Lalonde as a site of automedia analysis (Maguire 2015), this paper argues that through the enactment of domestic femininity in the public sphere, social media influencers embody postfeminist ideals of individual empowerment while selling their branded selves through networked intimacy (Abidin 2015; Gill, 2016). Methodologically, I approach the case study with an understanding of the intersection between online platforms of the intersection between online platforms, life writing, and constructions of the self. Using cross-promotion, scheduled posts, and self-branding, influencers create a cohesive branded self, emphasizing perceived authenticity and a sense of community among followers. The exercise of self-branding is used to gain cultural and material capital (Hearn, 2008). Understanding postfeminism as an analytical lens through which we can problematize media texts (Gill, 2016), I argue that influencer marketing privileges a one-dimensional, postfeminist representation of an empowered young woman following her life’s passion (Duffy & Hund, 2015).

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.002
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Qualitative · Consensus signal: Qualitative
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.118
Threshold uncertainty score0.394

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0020.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0000.000
Scholarly communication0.0000.000
Open science0.0010.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.027
GPT teacher head0.351
Teacher spread0.324 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it