The Business Model of Live Streaming Entertainment Services in China and Associated Challenges for Key Stakeholders
Bibliographic record
Abstract
Live streaming entertainment services are a relatively recent phenomenon with an increasing market share. YY Live, which is a leading live streaming entertainment service provider in China, launched at $11.32 USD on Nasdaq in 2013 and is currently valued at $106.25 USD (as of 24th May 2018). In contrast to other popular social media platforms in the Western world, such as Facebook Live and Amazon Twitch, which rely on advertising revenue, the live streaming broadcast industry in China bases its business model on viewers buying virtual gifts. This business model has been accepted on Wall Street; thus, its success deserves further academic attention. This paper aims to reveal this industry's business model and explore the reasons for the widespread success of these streaming services. This study conducts interviews with officers from YY Live and performs a content analysis of news reports. The discussion demonstrates several challenges of current YY Live business models, especially the partnership between the host and host union and the psychological impact of the gift-giving model.
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.004 | 0.003 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.001 | 0.002 |
| Science and technology studies | 0.008 | 0.004 |
| Scholarly communication | 0.005 | 0.004 |
| Open science | 0.001 | 0.003 |
| Research integrity | 0.001 | 0.002 |
| Insufficient payload (model declined to judge) | 0.003 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".