Construction of China's National Identity in an Australian Travel Brochure - A Critical Discourse Analysis Perspective/LA CONSTRUCTION DE L'IDENTITE NATIONALE DE LA CHINE DANS LA BROCHURE DU VOYAGE AUSTRALIEN - L'ANALYSE DE LA PERSPECTIVE DANS UN DISCOURS CRITIQUE
Bibliographic record
Abstract
Abstract: As promotional advertising discourses, travel brochures are direct products of travel institutions' ideology, well a major medium for addressees' perceiving tourist sites. In cross-cultural context, travel brochure of China produced by Australian Helen Wang travel agency constructed a specific national identity catering for tourists' seeking novelty. From a Critical Discourse Analysis perspective, Systemic Functional Grammar is effective in interrogating institutional ideology behind this discourse. Keywords: travel brochure; ideology, Critical Discourse Analysis, Systemic Functional Grammar Resume: En tant que discours de publicite de promotion, les brochures de voyage sont les produits directs de l'ideologie des institutions de voyage, et egalement un media majoritaire pour le porte-parole des sites touristiques. Dans un contexte interculturel, la brochure du voyage de la Chine produite par l'agence australien de voyage Helen WANG a etablit une identite particuliere nationale en lancant des nouveautes de decouverte pour les touristes. A travers une analyse de la perspective dans un discours critique, la grammaire fonctionnelle et systematique est effective dans l'enquete de l'ideologie institutionnelle derriere ce discours. Mots-cles: brochure de voyage, l'ideologie, discours critique, la grammaire fonctionnelle et systematique 1. INTRODUCTION It's well accepted common sense in tourist industry that travelers are always excited by experience of difference that is at heart of all great journeys. Different flavors, aromas, stories, religions, languages, lifestyles and landscapes... In field of tourism, tourist destinations always seem be different pieces of land, charming with exoticness and mystery. ...If travel doesn't stimulate your fascination with wonders of life and nature, you're not really traveling at all... (Travel Indochina. 2003, p.4) Like all tourist advertisements, Helen Wang's Tours, an Australian travel institution, confidently states in its travel brochure of China: Our program of tours is designed show you China in best possible way, covering not only highlights, old and new, but offering insights into its way of life ..... (Helen Wong's Tours, China, 2003. p. 1) However, Daniel Boorstin (1964) is not optimistic those tourist promoters, the modem tourist is just a passive onlooker who seeks enjoy extravagantly strange from secure vantage of familiar... Contemporary tourists thrive on 'pseudo-events'. However, 'pseudo-events' are no than 'contrived attractions' ... This increases gulf between tourist and natives and life destination. Eventually contrived image of destination becomes criterion by which tourist selects and evaluates sights at his destination. Tourism becomes a closed, self-perpetuating system of illusions. (qtd. in Wallace,2003) As active readers, we can't help interrogating what are considered real China and Chinese people in promotional tourist discourses; how Chinese national identity is constructed in discursive practice, and what underlying ideology behind scene is. 2. LITERATURE REVIEW Language is not simply a symbolic system of information; and is not a grammatical unit over clause either. In Speech Act theory, all discourses are purposeful, functional communicative acts in specific contexts of culture and situation. Martin & Rose ( 2003: 1 ) treat more than a sequence of clauses but meaning beyond clause; more than an incidental manifestation of social activity but the social it is constructed through texts. For them, starting point for interpreting social is with texts in social contexts. Critical Discourse Analysis (hence fore CDA) is an interdisciplinary approach study of text and talk, which views language as discourse, constructing and constructed by social interests-'thought' or ideology, control, gender, class, race, politics (Toolan, 2002: xxiii), and attempts to unpack ideological underpinnings of that have become so naturalized over time that we begin treat them common, acceptable and natural features of discourse (Teo, 2000). …
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.004 | 0.002 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.002 | 0.002 |
| Science and technology studies | 0.008 | 0.019 |
| Scholarly communication | 0.004 | 0.003 |
| Open science | 0.001 | 0.003 |
| Research integrity | 0.001 | 0.002 |
| Insufficient payload (model declined to judge) | 0.002 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".