Membangun Konsep Brand Awareness (Kesadaran Merek) Untuk Mengatasi Gap Antara Personal Selling Terhadap Keputusan Pembelian (Studi Pada Peserta Bpjs/Jkn Wilayah Kota Wamena Kabupaten Jayawijaya)
Bibliographic record
Abstract
Tujuan penelitian ini adalah menganalisis pengaruh personal selling terhadap keputusan pembelian yang dimediasi oleh brand awareness (kesadaran merek) pada peserta BPJS/JKN di wilayah Kabupaten Jayawijaya. Penelitian ini adalah penilitian kuantitatif yang menggunakan sampel sebanyak 168 orang peserta BPJS Kesehatan diwilayah Kabupaten Jayawijaya. Data dianalisis dengan menggunakan analisis jalur dengan program Structural Equation Model(SEM) AMOS V.21 Hasil penelitian menunjukkan bahwa personal selling berpengaruh positif dan signifikan terhadap keputusan pembelian ( cr =2,883: p =0,040:), personal selling berpengaruh positif dan signifikan terhadap brand awareness ( cr =3.948: p =0,000:), brand awareness berpengaruh positif dan signifikan terhadap keputusan pembelian ( cr =4,029: p =0,000:) dan personal selling berpengaruh positif dan signifikan secara tidak langsung terhadap keputusan pembelian melalui brand awareness ( cr =2.925: p =0,003:) Kata Kunci: Personal Selling , Brand Awareness, Keputusan Pembelian dan Structural Equation Model
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.002 | 0.007 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.001 | 0.001 |
| Bibliometrics | 0.001 | 0.001 |
| Science and technology studies | 0.001 | 0.001 |
| Scholarly communication | 0.003 | 0.002 |
| Open science | 0.001 | 0.002 |
| Research integrity | 0.001 | 0.002 |
| Insufficient payload (model declined to judge) | 0.020 | 0.001 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".