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Record W2996228355 · doi:10.22230/cjc.2019v44n4a3725

McLuhan and Posthumanism: Extending the Techno-Animal Embrace

2019· article· en· W2996228355 on OpenAlexaffvenue
Jody Berland

Bibliographic record

VenueCanadian Journal of Communication · 2019
Typearticle
Languageen
FieldComputer Science
TopicDigital Communication and Language
Canadian institutionsYork University
Fundersnot available
KeywordsPosthumanismAnthropocentrismSociologyNon-humanHumanitiesMediationHumanismPosthumanEthnologyEpistemologyEnvironmental ethicsPhilosophySocial science

Abstract

fetched live from OpenAlex

Background This article builds on McLuhan’s medium theory to address the undertheorized role of animals as mediators in network cultures.Analysis McLuhan’s medium theory aligns with and to some extent anticipates contemporary discussion about posthumanist thought that recognizes that human perception and experience are shaped by and extended through non-human tools and connections. Both digital culture and the endangered status of the natural world now call upon us to elaborate less anthropocentric concepts of mediation to understand our interdependence with the non-human world.Conclusion and implications Using as illustration various moments of media change, including early coins and the first cat videos, this article argues that the proliferation of animal imagery is significant not only in the affective management of digital practices and investments, but more broadly in the management of cultural and ecological risk.Contexte Cet article se fonde sur la théorie des médias de Marshall McLuhan afin de traiter du rôle sous-théorisé des animaux en tant que médiateurs dans les cultures du réseau.Analyse La théorie des médias de McLuhan s’aligne avec—et dans une certaine mesure anticipe—les discussions contemporaines sur la pensée post-humaniste reconnaissant que des connections et outils non-humains contribuent à former et à prolonger la perception et l’expérience humaines. La culture numérique et le statut menacé du monde naturel exigent que nous élaborions des concepts sur la médiation qui soient moins anthropocentriques afin de mieux comprendre notre interdépendance avec le monde non-humain.Conclusion et implications Cet article se rapporte à divers changements médiatiques, y compris la création de certaines pièces de monnaie anciennes et les premières vidéos sur les chats, pour soutenir que la prolifération d’imagerie animale est importante, non seulement dans la gestion affective de pratiques et d’investissements numériques, mais aussi plus généralement dans la gestion de risques culturels et écologiques.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.003
metaresearch head score (Gemma)0.005
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesScience and technology studies
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Theoretical or conceptual · Consensus signal: Theoretical or conceptual
GenreCandidate signal: Empirical · Consensus signal: none
Teacher disagreement score0.996
Threshold uncertainty score0.044

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0030.005
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0030.002
Science and technology studies0.0040.043
Scholarly communication0.0070.011
Open science0.0010.005
Research integrity0.0020.002
Insufficient payload (model declined to judge)0.0060.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.008
GPT teacher head0.216
Teacher spread0.208 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

Study designTheoretical or conceptual
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations20
Published2019
Admission routes2
Has abstractyes

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