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Record W3007574828 · doi:10.7330/9781607327851.c002

2 Branding Unibroue: Selling Québécois Folklore through Beer

2019· book-chapter· en· W3007574828 on OpenAlexaboutno aff
Julie LeBlanc

Bibliographic record

VenueUtah State University Press eBooks · 2019
Typebook-chapter
Languageen
FieldAgricultural and Biological Sciences
TopicCulinary Culture and Tourism
Canadian institutionsnot available
Fundersnot available
KeywordsFolkloreAdvertisingBusinessArtLiterature

Abstract

fetched live from OpenAlex

suggesting the importance of folklore to economists.Yet folklore and economics as a subfield has largely remained unarticulated, in part because of the constructs and institutional histories of each field.At this moment, trade, technology, and geopolitics have led to a rapid increase in the global spread of cultural products, including media, knowledge, objects, and folkways.Accompanying that globalization have come fears, realized and not, of cultural appropriation, neocolonialism, and loss.Culture operates as a resource and a currency in the global marketplace.This movement of people and forms necessitates a new textual consideration of how folklore and economics interweave.Here, we hope to explore how the marketplace and folklore itself have always been integrally linked in ways both productive and subversive, in theory and on the ground, and what that means at this global, cultural, and economic moment.In order to create a more concise disciplinary history of folklore and economics and to provide the institutional background against which the current work is set, in the sections that follow, this introduction offers a tracing of the genealogy that has helped formed the field of folklore and economics.Folklorists' ideas about the relationship between folklore and economics have tended to occur along three primary trajectories.First, at the macrolevel, folklorists have relied on socioeconomic status as a marker of folk status as a way to bound or propel the field, and, in a Marxist turn, they have considered the role of class in the production of folklore, particularly through labor lore.Second, scholars have invoked microlevel understandings of commodity and commodification, particularly in the study of material culture.This perspective has helped folklorists assess the relationship between folk artists, folklorists, and audiences and how practices and art forms may be influenced by consumers.A third, more theoretical but still microeconomic line of thought, has built on Mikhail Bakhtin's conceptualization of the marketplace as a center of village life (1965).In the marketplace, critical inversions of social status become possible and folk performance can take place.Each of these trajectories has influenced how folklorists have constructed the folk both in relation and opposition to the marketplace, but they tell a partial story.Like the stage set of a play, these trajectories provide a background against which the chapters that follow are set, and like a stage set, they both give context to these discussions and influence how we understand them.But also like a stage set, these three specific trajectories are offered as not a whole story but a backdrop, an evocation of how economics and folklore have been explored by those before.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.000
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: none
GenreCandidate signal: Other · Consensus signal: Other
Teacher disagreement score0.909
Threshold uncertainty score0.884

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0000.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0000.000
Scholarly communication0.0000.000
Open science0.0010.000
Research integrity0.0000.001
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.029
GPT teacher head0.189
Teacher spread0.160 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one teacher head, not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designNot applicable
Domainnot available
GenreOther

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations1
Published2019
Admission routes1
Has abstractyes

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