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Record W3010978667 · doi:10.1093/jcr/ucaa012

Food as Fuel: Performance Goals Increase the Consumption of High-Calorie Foods at the Expense of Good Nutrition

2020· article· en· W3010978667 on OpenAlexafffund
Yann Cornil, Pierrick Gomez, Dimitri Vasiljevic

Bibliographic record

VenueJournal of Consumer Research · 2020
Typearticle
Languageen
FieldPsychology
TopicBehavioral Health and Interventions
Canadian institutionsUniversity of British Columbia
FundersSocial Sciences and Humanities Research Council of Canada
KeywordsOverconsumptionCaloriePleasureConsumption (sociology)PsychologyMarketingFood choiceEnvironmental healthEconomicsBusinessMedicineMicroeconomics

Abstract

fetched live from OpenAlex

Abstract At work, at school, at the gym club, or even at home, consumers often face challenging situations in which they are motivated to perform their best. This research demonstrates that activating performance goals, whether in cognitive or physical domains, leads to an increase in the consumption of high-calorie foods at the expense of good nutrition. This effect derives from beliefs that the function of food is to provide energy for the body (food as fuel) coupled with poor nutrition literacy, leading consumers to overgeneralize the instrumental role of calories for performance. Indeed, nutrition experts choose very different foods (lower in calorie, higher in nutritional value) than lay consumers in response to performance goals. Also, performance goals no longer increase calorie intake when emphasizing the hedonic function of food (food for pleasure). Hence, while consumer research often interprets the overconsumption of pleasurable and unhealthy high-calorie foods as a consequence of hedonic goals and self-control failures, our research suggests that this overconsumption may also be explained by a maladaptive motivation to manage energy intake.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.002
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesInsufficient payload (model declined to judge)
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: Observational
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.264
Threshold uncertainty score0.998

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0020.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0000.001
Scholarly communication0.0000.000
Open science0.0000.000
Research integrity0.0000.001
Insufficient payload (model declined to judge)0.0030.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.245
GPT teacher head0.473
Teacher spread0.229 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one teacher head, not a consensus.

Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations42
Published2020
Admission routes2
Has abstractyes

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