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Record W3039724008 · doi:10.37380/jisib.v10i2.581

Big data analytics and international market selection: An exploratory study

2020· article· en· W3039724008 on OpenAlex
Jonathan Calof, Wilma Viviers

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

affAt least one author lists a Canadian institution in the pinned OpenAlex snapshot.

Bibliographic record

VenueJournal of Intelligence Studies in Business · 2020
Typearticle
Languageen
FieldBusiness, Management and Accounting
TopicBig Data and Business Intelligence
Canadian institutionsUniversity of Ottawa
Fundersnot available
KeywordsBig dataAnalyticsExploratory researchData scienceSelection (genetic algorithm)Product (mathematics)Business analyticsBusinessDecision support systemMarketingComputer scienceData miningBusiness model

Abstract

fetched live from OpenAlex

A great deal of information is available on international trade flows and potential markets. Yet many exporters do not know how to identify, with adequate precision, those markets that hold the greatest potential. Even if they have access to relevant information, the sheer volume of information often makes the analytical process complex, time-consuming and costly. An additional challenge is that many exporters lack an appropriate decision-making methodology, which would enable them to adopt a systematic approach to choosing foreign markets. In this regard, big-data analytics can play a valuable role. This paper reports on the first two phases of a study aimed at exploring the impact of big-data analytics on international market selection decisions. The specific big-data analytics system used in the study was the TRADE-DSM (Decision Support Model) which, by screening large quantities of market information obtained from a range of sources identifies optimal product‒market combinations for a country, industry sector or company. Interviews conducted with TRADE-DSM users as well as decision-makers found that big-data analytics (using the TRADE-DSM model) did impact international market-decision. A case study reported on in this paper noted that TRADE-DSM was a very important information source used for making the company’s international market selection decision. Other interviewees reported that TRADE-DSM identified countries (that were eventually selected) that the decision-makers had not previously considered. The degree of acceptance of the TRADE-DSM results appeared to be influenced by TRADE-DSM user factors (for example their relationship with the decision-maker and knowledge of the organization), decision-maker factors (for example their experience and knowledge making international market selection decisions) and organizational factors (for example senior managements’ commitment to big data and analytics). Drawing on the insights gained in the study, we developed a multi-phase, big-data analytics model for international market selection.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.001
metaresearch head score (Gemma)0.002
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.386
Threshold uncertainty score0.883

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0010.002
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.002
Science and technology studies0.0000.000
Scholarly communication0.0000.004
Open science0.0010.001
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.423
GPT teacher head0.392
Teacher spread0.031 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it