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Dark Side Case: ""Makeup Naive?

2020· article· en· W3045716382 on OpenAlexaff
Caterina Bettin, Jean Helms Mills

Bibliographic record

VenueAcademy of Management Proceedings · 2020
Typearticle
Languageen
FieldSocial Sciences
TopicGender, Feminism, and Media
Canadian institutionsSaint Mary's University
Fundersnot available
KeywordsBeautyConsumerismInfluencer marketingIdentity (music)SociologyGirlAestheticsAdvertisingPsychologyPolitical scienceLawBusinessArtMarketing

Abstract

fetched live from OpenAlex

The case is written from the perspective of a16-year-old white middle class girl living in North America that makes makeup and, more broadly, the belonging to the online beauty community the centre of her meaning and identity construction. The trope of the teenage girl having strong conflicts with her mother is used throughout the case as a narrative device to present a series of ethically questionable practices relative to the beauty industry and to its increasing leaning on social media influencers or “beauty gurus” as means to create never-ending consumption needs. Broadly, the case surfaces questions of ethics in the marketplace and of the relationship between consumerism, ethics and identity works. More specifically, the case offers the possibility to discuss ethical topics such as the use of questionable promotional techniques (eg. deception, lack of transparency, exploitation of parasocial relationships, promotion targeted to teenagers etc.), the environmental impact of beauty products, consumerism, consumer sovereignty, ethical problems in the supply chain, power relationships between influencers and followers and power relationships between the beauty industry and influencers.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.001
metaresearch head score (Gemma)0.004
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Qualitative · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: none
Teacher disagreement score0.016
Threshold uncertainty score0.047

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0010.004
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.001
Science and technology studies0.0110.008
Scholarly communication0.0040.004
Open science0.0010.005
Research integrity0.0060.006
Insufficient payload (model declined to judge)0.0140.001

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.055
GPT teacher head0.316
Teacher spread0.261 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designQualitative
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations0
Published2020
Admission routes1
Has abstractyes

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