EQUITY AND CUSTOMER SATISFACTION IN RELATION TO PRODUCT QUALITY: AN EVIDENCE FROM THREE PRIVATE COMPANIES IN BURKINA FASO
Bibliographic record
Abstract
Previous studies in the context of Burkina Faso have shown the link betweenequity and customer relationship management. The purpose of the present study is to show the relationship between equity and customer satisfaction in relation to product quality. Equity and ethical practices in marketing are essential to competition and to the sustainable development of companies particularly in the West African Context. This research focuses on the contributionsoffair business practices from business to customers in term of customer satisfaction in relation to product quality. Data collection is performed with a questionnaire addressed to customers of two Small and Medium Enterprises (SMEs) andone Very Small Enterprise (VSEs) in BurkinaFaso. The quantitative datais processed using two different softwareSPSS and Sphinx IQ. The results show that in the three private companies there is a strong relationship between equity and customer satisfaction in relation to quality.The recommendation is that equity and fair practices should be observed for a better management system of companies and for a maximum satisfaction of customers.
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How this classification was reachedexpand
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.002 | 0.000 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.000 | 0.001 |
| Science and technology studies | 0.000 | 0.000 |
| Scholarly communication | 0.000 | 0.001 |
| Open science | 0.001 | 0.001 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one teacher head, not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".