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Record W3118443259 · doi:10.1177/0022242921990070

Increasing Organ Donor Registrations with Behavioral Interventions: A Field Experiment

2021· article· en· W3118443259 on OpenAlex
Nicole Robitaille, Nina Mažar, Claire I. Tsai, Avery Haviv, Elizabeth Hardy

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

affAt least one author lists a Canadian institution in the pinned OpenAlex snapshot.
fundA Canadian funder is recorded on the work.
aboutThe title or abstract carries a Canadian signal from the geographic lexicon.

Bibliographic record

VenueJournal of Marketing · 2021
Typearticle
Languageen
FieldMedicine
TopicOrgan Donation and Transplantation
Canadian institutionsUniversity of TorontoTreasury Board of Canada SecretariatSmiths Detection (Canada)
FundersUniversity of TorontoSocial Sciences and Humanities Research Council of CanadaQueen's UniversityRotman School of Management, University of TorontoTD Bank
KeywordsOrgan donationPsychological interventionContext (archaeology)Altruism (biology)Promotion (chess)Intervention (counseling)WelfareDonationEmpirical researchPsychologyEmpirical evidenceSocial psychologyMarketingPublic relationsBusinessMedicineEconomicsNursingTransplantationPolitical science

Abstract

fetched live from OpenAlex

registrations within explicit consent systems. Some empirical evidence suggests that costly, labor-intensive educational programs and mass-media campaigns might increase registrations; however, they are neither scalable nor economical solutions. To address these limitations, the authors conducted a field experiment (N = 3,330) in Ontario, Canada, testing the effectiveness of behaviorally informed promotion interventions as well as process improvements. They find that intercepting customers with materials targeting information and altruistic motives at the right time, along with streamlining customer service, significantly increased registrations. Specifically, the best-performing intervention, prompting perspective taking through reciprocal altruism ("If you needed a transplant would you have one?"), significantly increased new registration rates from 4.1% in the control condition to 7.4%. The authors followed up with seven posttests (total N = 3,376) to find support for their theoretical predictions and to explore the mechanisms through which the interventions may have operated. This article provides evidence for low-cost, scalable marketing solutions that increase organ donor registrations in a prompted choice context and has important implications for public policy and societal welfare.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.001
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: Observational
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.064
Threshold uncertainty score0.596

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0010.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0000.000
Scholarly communication0.0000.000
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0010.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.034
GPT teacher head0.341
Teacher spread0.307 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it