INTERNAL EQUITY AND CUSTOMER RELATIONSHIP MANAGEMENT IN SUBSISTENCE MARKETS: A COMPARATIVE AND A QUALITATIVE STUDY OF THREE PRIVATE COMPANIES IN BURKINA FASO
Bibliographic record
Abstract
The concept of internal equity in the customer relationship management is often overlooked by Burkina companies, causing thereby a reduction in profitability. Equity and ethical marketing practices are essential to the survival of Burkina companies, especially in this context of the globalization of the economy, where fair trade values are advocated, and competition is tough. On the basis of this observation, to help identify the contribution that fair business-to-customer practices could bring not only to the economic development of enterprises, but also to the eradication of poverty in the subsistence markets, this article presents the results of an exploratory research concerning three companies in Burkina Faso (two small and medium-sized enterprises (SMEs) and a very small company (VSE)). The results show current practices as well as challenges and limitations observed within these companies. The data collection was carried out using an interview guide addressed to the customers of these three companies in Burkina Faso. The data is collected with an audio voice recorder and then transcribed by hand using SONY audio software. The total number of interviewees is 51. The research has helped to make our contribution to the development of literature on markets livelihood which is also poorly documented and to make some suggestions to explore and to develop internal equity practices. The results show that internal equity has an influence on customer satisfaction and thus on sales’ growth.
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How this classification was reachedexpand
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.002 | 0.000 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.000 | 0.001 |
| Science and technology studies | 0.000 | 0.000 |
| Scholarly communication | 0.000 | 0.000 |
| Open science | 0.001 | 0.001 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one teacher head, not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".