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Record W3134702438 · doi:10.18680/hss.2020.0028

Irish on the walls: the branding of a language

2021· article· en· W3134702438 on OpenAlexaboutno aff
Gabrielle Rava

Bibliographic record

VenuePunctum International Journal of Semiotics · 2021
Typearticle
Languageen
FieldArts and Humanities
TopicLinguistics, Language Diversity, and Identity
Canadian institutionsnot available
Fundersnot available
KeywordsRebrandingIrishLogo (programming language)Quarter (Canadian coin)Media studiesSpace (punctuation)Northern irelandHistorySociologyVisual artsAestheticsLinguisticsArtArchaeology

Abstract

fetched live from OpenAlex

By the time the Belfast City Council launched a new logo in 2007, rebranding Belfast had become a central issue. The symbolic center of Belfast, the City Council building, presents itself as a post-modern and fully globalized space, neutralizing the memory of an area stigmatized by decades-long violence known as The Troubles. Like other cities with a traumatic past, such as Berlin, Belfast tries to promote itself as a modern and lively place, well aware of the importance of exploiting memory as a tourist attraction. The article examines the Irish language’s resemantization in Belfast, particularly in the Gaeltacht quarter area, during and after The Troubles. Based on a paper by Siun Carden (2017), the article tries to connect the core of the author’s observations to language’s phatic function. The idea is that the contemporary branding of Irishness through the use of the Irish language on Belfast’s murals works as an effective mythomoteur, a concept comparable to the mythe projectif elaborated by Bertrand (2019) in the case of Paris’s rebranding.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.000
metaresearch head score (Gemma)0.006
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesInsufficient payload (model declined to judge)
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Qualitative · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.310
Threshold uncertainty score1.000

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0000.006
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0000.000
Scholarly communication0.0000.000
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0010.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.033
GPT teacher head0.260
Teacher spread0.227 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one teacher head, not a consensus.

Study designQualitative
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations1
Published2021
Admission routes1
Has abstractyes

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