Corporation of the Future: : Brochure for the Book of the Year "Foe"
Bibliographic record
Abstract
This design project was developed for the Typography II course (DESN 231) and based on the Book of the Year, Iain Reid's Foe. It is an imagined visual identity and a brochure for OuterMore, the mysterious enterprise featured Foe. The design combines anachronic references, creating an old-fashioned style to match the book's dystopian setting. Amongst the inspirations are the vintage-futuristic aesthetics present in pop culture, wartime propaganda's illustrations, Swiss Style, and corporate identities from the 50s and 60s. The straightforward colour palette denotes trust and intelligence. Although clean and modern, Futura and Helvetica are both overused typefaces that can look very dull. The brochure's content is overly optimistic and artificial, with antiquated taglines that allude to 60s propagandas. OuterMore's logo denotes space exploration and discoveries. It presents the letter M orbiting around the letter O, evoking the solar eclipse, the dark side of the moon, and the atomic diagram. As a citation to IBM's logo, the parallel lines suggest information processing in an old-school monitor. Mirroring the main circular shape originates the second logo, intended for an imaginary branch organization focused on cloning technology. Its organic quality derives from its resemblance to mitosis and cloning. The overlapping segment forms a versica piscis, symbol for the intersection of two worlds, conveying a distorted perception of time and space. All graphic elements presented contribute to the idea that OuterMore is a conventional enterprise. However, this collides with its progress-driven speech. The ambiguity between tradition and future combined with the overly enthusiastic tone makes OuterMore's intentions questionable. Department: Design Studies Faculty Mentor: Constanza Pacher
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.000 | 0.001 |
| Meta-epidemiology (narrow) | 0.001 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.001 | 0.001 |
| Science and technology studies | 0.002 | 0.001 |
| Scholarly communication | 0.005 | 0.004 |
| Open science | 0.001 | 0.001 |
| Research integrity | 0.001 | 0.002 |
| Insufficient payload (model declined to judge) | 0.230 | 0.080 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".