Focus on Authors

Greg M. Allenby (“ The Dimensionality of Customer Satisfaction Survey Responses and Implications for Driver Analysis ”) is the Helen C. Kurtz Chair of Marketing at the Max M. Fisher College of Business, the Ohio State University. Eva Ascarza (“ A Joint Model of Usage and Churn in Contractual Settings ”) is an assistant professor of marketing at the Columbia Business School. She is a marketing modeler who uses tools from statistics and economics to answer marketing questions. Her main research areas are customer analytics and pricing in the context of subscription businesses. Ron Berman (“ The Role of Search Engine Optimization in Search Marketing ”) is a doctoral candidate at the Haas School of Business, University of California, Berkeley. He holds an M.Sc. in computer science from Tel Aviv University and a B.Sc. in physics, math and computer science from the Hebrew University in Jerusalem. His research focuses on new media, online advertising, start-ups, and online phenomena in general. Eyal Biyalogorsky (“ Complementary Goods: Creating, Capturing, and Competing for Value ”) is an associate professor of marketing at the Arison School of Business, the Interdisciplinary Center (IDC) Herzliya, Israel. He received his Ph.D. in marketing from the Fuqua School of Business, Duke University, and was on the faculty of the University of California, Davis, before joining the Arison School of Business. He wants to point out that the work with his complementary coauthors on this paper was an exception to the quality issues discussed in the paper. Joachim Büschken (“ The Dimensionality of Customer Satisfaction Survey Responses and Implications for Driver Analysis ”) is a professor of marketing at the Ingolstadt School of Management, Catholic University of Eichstätt-Ingolstadt, Germany. Stefano Colombo (“ Product Differentiation and Collusion Sustainability When Collusion Is Costly ”) is an assistant professor of economics at the Università Cattolica del Sacro Cuore, Milan. He has a magna cum laude degree in economics from Bocconi University and holds a Ph.D. in economics (DEFAP) from the Università Cattolica del Sacro Cuore. His research interests are industrial economics, regional economics and spatial methods. He has published in academic journals such as Papers in Regional Science, Games and Economic Behavior, and Annals of Regional Science. Pedro M. Gardete (“ Cheap-Talk Advertising and Misrepresentation in Vertically Differentiated Markets ”) is an assistant professor of marketing at the Stanford Graduate School of Business. His research focuses on marketing strategies related to advertising and on the role of market information in strategic contexts. Zheyin (Jane) Gu (“ Consumer Fit Search, Retailer Shelf Layout, and Channel Interaction ”) is an assistant professor of marketing at the School of Business, University at Albany, State University of New York. She received Ph.D. in marketing from the Stern School of Business, New York University. Her research interests include distribution channel, retailing, e-commerce, and competitive strategies. She has published in the Journal of Marketing Research, Management Science, and Marketing Science. Mehmet Gümüş (“ Returns Policies Between Channel Partners for Durable Products ”) is an assistant professor in the Operations Management Area at the Desautels Faculty of Management, McGill University. He joined McGill in 2007 from the University of California, Berkeley, where he completed his Ph.D. in industrial engineering and operations research and his M.A. in economics. In his research, he explores the impact of customer behavior and information asymmetry on supply chain management, dynamic pricing, and risk management. His research has been published in Management Science, Operations Research, Manufacturing & Service Operations Management, Marketing Science, and Production and Operations Management. Bruce G. S. Hardie (“ A Joint Model of Usage and Churn in Contractual Settings ”) is a professor of marketing at the London Business School. His primary research interest lies in the development of data-based models to support marketing analysts and decision makers, with a particular interest in models that are easy to implement. Most of his current projects focus on the development of probability models for customer-base analysis. Zsolt Katona (“ The Role of Search Engine Optimization in Search Marketing ”) is an assistant professor of marketing at the Haas School of Business, University of California, Berkeley. He has a Ph.D. in management from INSEAD; he previously earned a Ph.D. in computer science from Eotvos University, Budapest. His current research focuses on understanding the interaction between websites' online advertising strategies, and he also studies the role that link structure of social networks plays in word-of-mouth effects and community formation. His research on online marketing has been published in Marketing Science, Management Science, and the Journal of Marketing Research. Previously, he had analyzed characteristics of different random networks and published his work in journals such as the Journal of Applied Probability, Statistics and Probability Letters, and Random Structures and Algorithms. Oded Koenigsberg (“ Complementary Goods: Creating, Capturing, and Competing for Value ”) is an associate professor of marketing at the London Business School. His research interest is the marketing–manufacturing interface—in particular, in incorporating operational constraints into firms' marketing decisions (e.g., pricing, channel, product design and product line). His research has appeared in Quantitative Marketing and Economics, Management Science, Production and Operations Management, the Journal of Marketing Research, and Marketing Science. He is an associate editor at the International Journal of Research in Marketing and serves on the editorial boards of Marketing Science and Production and Operations Management. Yunchuan Liu (“ Consumer Fit Search, Retailer Shelf Layout, and Channel Interaction ”) is an associate professor of business administration at the College of Business, University of Illinois at Urbana–Champaign. He received Ph.D. in marketing from Columbia University. His research interests include distribution channels, retailing, product strategy, and pricing strategy. Many of his papers have been published in Marketing Science and Management Science. Chakravarthi Narasimhan (“ National Brand's Response to Store Brands: Throw In the Towel or Fight Back? ”) is the Philip L. Siteman Professor of Marketing at the Olin Business School, Washington University in St. Louis. His current research interests are in strategic value of information, incorporating non-microeconomic foundations in strategic models, understanding the impact of promotions on brands, examining the interaction of multiple marketing strategies, and supply chain contracts, especially supply chain strategies under uncertainty. He has published in Marketing Science, Management Science, the Journal of Marketing Research, the Journal of Marketing, the Journal of Business, the Journal of Econometrics, and Harvard Business Review, among others. He is an area editor of Marketing Science and is an associate editor of Quantitative Marketing and Economics. Sherif Nasser (“ National Brand's Response to Store Brands: Throw In the Towel or Fight Back? ”) is an assistant professor of marketing at the Olin Business School, Washington University in St. Louis. He holds a Ph.D. in marketing from New York University's Stern School of Business. His research interests are in product differentiation, media and advertising, distribution channels, and the interface of marketing and operations management. Elie Ofek (“ Complementary Goods: Creating, Capturing, and Competing for Value ”) is the T.J. Dermot Dunphy Professor of Business Administration at the Harvard Business School. He received his Ph.D. in business and M.A. in economics from Stanford University. His research focuses on the relationship between marketing and innovation strategy and on how firms can leverage novel technologies or major trends to deliver value to customers. His research has appeared in Marketing Science, Management Science, the Journal of Marketing Research, the Journal of Consumer Research, and the Journal of Economics and Management Strategy. He is an associate editor at Management Science and serves on the editorial boards of Marketing Science, the Journal of Marketing Research, and the International Journal of Research in Marketing. Thomas Otter (“ The Dimensionality of Customer Satisfaction Survey Responses and Implications for Driver Analysis ”) is a professor of marketing at the Faculty of Business and Economics, Johann Wolfgang Goethe University, Frankfurt am Main, Germany. Saibal Ray (“ Returns Policies Between Channel Partners for Durable Products ”) is an associate professor in the Operations Management Area at the Desautels Faculty of Management, McGill University. His research interest can broadly be categorized as value chain management; he is specifically interested in studying value chain risk management, contracting/competition issues in value chains, time-based competition, issues related to used goods markets, capacity and inventory management, and dynamic pricing. His research has been published in such reputed journals as Management Science, Operations Research, Manufacturing & Service Operations Management, Marketing Science, and Production and Operations Management. In addition, he has held (or presently holds) a number of grants from the governments of Canada and Quebec. He has been awarded th

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