List of Contributors

Citation (2015), "List of Contributors", Brand Meaning Management (Review of Marketing Research, Vol. 12), Emerald Group Publishing Limited, Bingley, pp. vii-viii. https://doi.org/10.1108/S1548-643520150000012015 Publisher: Emerald Group Publishing Limited Copyright © 2015 Emerald Group Publishing Limited Megha Agarwal Shaheed Bhagat Singh College, University of Delhi, Delhi, India Pankaj Aggarwal Department of Management, University of Toronto, Scarborough, Canada Aaron C. Ahuvia College of Business, University of Michigan-Dearborn, Dearborn, MI, USA James R. Bettman Fuqua School of Business, Duke University, Durham, NC, USA C. B. Bhattacharya European School of Management and Technology, Berlin, Germany Nathalie Collins School of Communications and Arts, Edith Cowan University, Western Australia Jennifer Edson Escalas Owen Graduate School of Management, Vanderbilt University, Nashville, TN, USA Hanna Gläbe BI Norwegian School of Business, Oslo, Norway Zeynep Gürhan-Canlı Graduate School of Business, Koc University, Istanbul, Turkey Jennifer Jeffrey Ivey Business School, Western University, London, Canada Allison R. Johnson Ivey Business School, Western University, London, Canada Kartik Kalaignanam Darla Moore School of Business, University of South Carolina, Columbia, SC, USA Deborah J. MacInnis Marshall School of Business, University of Southern California, Los Angeles, CA, USA Frank May Pamplin College of Business, Virginia Tech, Blacksburg, VA, USA Dick Mizerski School of Business, University of Western Australia, Western Australia Alokparna Basu Monga Rutgers Business School, Rutgers University, Newark, NJ, USA Jamie Murphy Australian School of Management and Curtin University, Perth, Australia Matthew O’Hern Peter T. Paul College of Business and Economics, University of New Hampshire, Durham, NH, USA C. Whan Park Marshall School of Business, University of Southern California, Los Angeles, CA, USA Aric Rindfleisch College of Business, University of Illinois at Urbana-Champaign, Champaign, IL, USA Eda Sayin IE Business School – IE University, Madrid, Spain Sankar Sen Baruch College, City University of New York, New York, NY, USA Jennifer L. Stoner Carlson School of Management, University of Minnesota, Minneapolis, MN, USA Matthew Thomson Ivey Business School, Western University, London, Canada Carlos J. Torelli Carlson School of Management, University of Minnesota, Minneapolis, MN, USA Juan Wang Ivey Business School, Western University, London, Canada Book Chapters Brand Meaning Management Review of Marketing Research Brand Meaning Management Copyright Page List of Contributors Editorial Advisory Board Series Introduction: Meaning of Research and Research on (Brand) Meaning Volume Introduction: New Perspectives and Future Research Issues on Brand Meaning Management What Does Brand Authenticity Mean? Causes and Consequences of Consumer Scrutiny toward a Brand Narrative Managing Brand Meaning through Celebrity Endorsement Brand Remixing: 3D Printing the Nokia Case Managing Cultural Equity: A Theoretical Framework for Building Iconic Brands in Globalized Markets Nothing Matters More to People than People: Brand Meaning and Social Relationships Identification and Attachment in Consumer-Brand Relationships Identifying Customer Evangelists Linear versus Step-Function Decision Making: The Moderating Role of Relationship Norms on Consumer Responses to Brand Transgressions Feeling Attached to Symbolic Brands within the Context of Brand Transgressions Consumer Responses to Brand Failures: The Neglected Role of Honor Values Previous Volume Contents

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