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Record W4285820825 · doi:10.2991/assehr.k.220704.188

The Hegemonic Male Gaze in the Media Culture

2022· article· en· W4285820825 on OpenAlexaff
Yiran Dang

Bibliographic record

VenueAdvances in Social Science, Education and Humanities Research/Advances in social science, education and humanities research · 2022
Typearticle
Languageen
FieldSocial Sciences
TopicMedia Studies and Communication
Canadian institutionsUniversity of TorontoThe Scarborough Hospital
Fundersnot available
KeywordsGazeHegemonyComputer scienceComputer visionPolitical science

Abstract

fetched live from OpenAlex

Giant media corporations are the representation of the ruling class who have the power to control media content published to the public and the right to disseminate their preferred ideologies to society. People outside the In-Group are considered media consumers who are repeatedly exposed to media productions containing hegemonic ideologies. Consequently, due to the daily exposure to hegemonic ideas incorporated in traditional and new media, media consumers began to accept hegemonic ideas as social norms. That is when media hegemony actually happens. The idea of the hegemonic male gaze can usually be found in all kinds of business promotions used in the media industry, principally in advertisements. Since males are not the only groups of people who are eager to see images of hot girls in media productions, the sexualized performance of women in advertisements is also attractive to females. After perceiving a certain beauty standard and aesthetic trend shaped by the hegemonic male gaze in social media, women are more likely to pursue the idealized definition of beauty by altering their physical features. Beauty filters on social media are the most popular tool used by females to change their looks to fit into the current beauty standard. This article uses the use of beauty filters on Douyin (the Chinese version of TikTok) as an example to illustrate the cause-and-effect relationship between the hegemonic male gaze in advertisements and the prevalent aesthetic trends.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.027
metaresearch head score (Gemma)0.002
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesScience and technology studies, Scholarly communication
Consensus categoriesScience and technology studies
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Qualitative · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: none
Teacher disagreement score0.841
Threshold uncertainty score0.999

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0270.002
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0020.008
Science and technology studies0.0480.035
Scholarly communication0.0020.003
Open science0.0040.001
Research integrity0.0000.002
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.124
GPT teacher head0.496
Teacher spread0.372 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; both teacher heads agree on what is shown here.

Study designQualitative
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations7
Published2022
Admission routes1
Has abstractyes

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