When Virtual Network Operator Meets E-Commerce Platform: Advertising via Data Reward
Bibliographic record
Abstract
In China, some e-commerce platform (EP) companies such as Alibaba and JD are now allowed to partner with network operators (NOs) to act as virtual network operators (VNOs) to provide mobile data services for mobile users (MUs). However, it is a question worth researching on how to generate more profits for all network players, with EP companies being VNOs, through appropriate integration of the VNO business and the companies' own e-commerce business. To address this issue, in this work we propose a novel incentive mechanism for advertising via mobile data reward, and model it as a three-stage static Stackelberg game. We obtain the closed-form optimal solution of the Nash equilibrium by backward induction. Besides, for the scenario lack of knowledge on the interaction between the NO and VNO in a dynamic game, we propose a deep Q-network (DQN) based algorithm to derive the optimal strategies of the NO and VNO. Simulation results show impact of system parameters on the utilities of game players and social welfare. We also study the impact of system parameters on different algorithms and discover that the proposed DQN-based algorithm can learn a good strategy as compared with the Stackelberg equilibrium solution.
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How this classification was reachedexpand
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.001 | 0.000 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.000 | 0.000 |
| Science and technology studies | 0.002 | 0.000 |
| Scholarly communication | 0.001 | 0.004 |
| Open science | 0.001 | 0.000 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.001 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one teacher head, not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".