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Record W4309927391 · doi:10.54097/hbem.v2i.2390

Research on Market Positioning Analysis and Marketing Strategy Optimization of Nongfu Spring

2022· article· en· W4309927391 on OpenAlex

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

affAt least one author lists a Canadian institution in the pinned OpenAlex snapshot.

Bibliographic record

VenueHighlights in Business Economics and Management · 2022
Typearticle
Languageen
FieldBusiness, Management and Accounting
TopicE-commerce and Technology Innovations
Canadian institutionsUniversity of British Columbia
Fundersnot available
KeywordsInfluencer marketingBankruptcyNoticeBusinessMarketingMarket researchPreferenceFace (sociological concept)Brand managementAdvertisingEconomicsMarketing managementPolitical scienceMicroeconomics

Abstract

fetched live from OpenAlex

As time passed, current current market positioning compared to before and some latent problems. After poinpeople’s preference for the drinking market changed significantly, causing all brands to pay attention to face this change to keep their status in the drinking market. In addition, because of the covid 19, many brands were impacted and went bankrupt, raising the alarm to other brands to make up for their potential problems and avoid bankruptcy. As the problem occurs, ensuring market positioning and thinking about optimal market strategies are significant for brands to run their business. By using the survey, interview, and case study method, readers can directly see the collecting data and have a primary prediction of the topic. Followed by analyzing Nongfu Spring’s ting out three questions of unimpressive packaging, future development, and changing influencers, several optimal solutions are given. In conclusion, by reading this article, the reader can notice the importance of creating a clear market positioning for a brand, whether the brand is a new brand or an old brand, and know several problems that running the brand may meet and the suggestions to solve.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.001
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Theoretical or conceptual · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.849
Threshold uncertainty score0.539

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0010.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0030.002
Science and technology studies0.0000.000
Scholarly communication0.0000.000
Open science0.0000.001
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.024
GPT teacher head0.250
Teacher spread0.227 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it