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Analisis Gejala Hiperbola pada Merek Dagang dan Slogan Produk Makanan PT. Indofood

2022· article· id· W4311843312 on OpenAlexaff
Claudin Arfienka Budhiarno Budhiarno, Gallant Karunia Assidik

Bibliographic record

VenueSilampari Bisa Jurnal Penelitian Pendidikan Bahasa Indonesia Daerah dan Asing · 2022
Typearticle
Languageid
FieldArts and Humanities
TopicLinguistics and Language Analysis
Canadian institutionsEncana (Canada)
Fundersnot available
KeywordsSloganHumanitiesPsychologyArtPolitical science

Abstract

fetched live from OpenAlex

Gejala hiperbola pada merek dagang makanan PT. Indofood sangat menarik untuk diteliti. Hal tersebut dikarenakan penemuan pemakaian gaya bahasa hiperbola yang cukup unik pada salah satu produk PT. Indofood yaitu Qtella. Letak gaya bahasa hiperbola pada merek tersebut yaitu pada penggunaan huruf Q sebagai kata ganti dari kata ketela. Selain itu, produk Qtella juga memiliki slogan ‘Jagonya snack keluarga’. Maka dari itu, peneliti ingin menelaah lebih lanjut mengenai temuan lainnya mengenai gejala hiperbola pada merek dagang dan slogan produk makanan PT. Indofood. Tujuan dari penelitian ini yaitu guna mengetahui bagaimana bentuk gejala hiperbola pada merek dagang dan slogan produk makanan PT. Indofood beserta dampaknya. Adapun metode yang digunakan dalam penelitian ini adalah metode deskriptif analitif. Penelitian ini menggunakan analisis makna gaya bahasa. Pengumpulan data dalam penelitian ini dilakukan dengan pengamatan dan catat. Artinya, data dalam penelitian ini diperoleh dengan cara mengamati merek dagang atau produk yang diproduksi oleh PT. Indofood Indonesia kemudian mencatat data iklan yang mengandung gaya bahasa. Pertama-tama slogan dan merek dagang diamati, setelah itu dipilih iklan yang mengandung gaya bahasa. Berdasarkan hasil penelitian dapat ditarik kesimpulan, yakni gejala hiperbola pada merek dagang dan slogan produk makanan PT. Indofood diklasifikasikan menjadi 4 gejala hiperbola yaitu hiperbola tipografi, hiperbola makna, hiperbola gambar, dan hiperbola pengucapan.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.003
metaresearch head score (Gemma)0.004
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Qualitative · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.024
Threshold uncertainty score0.082

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0030.004
Meta-epidemiology (narrow)0.0010.001
Meta-epidemiology (broad)0.0010.001
Bibliometrics0.0030.003
Science and technology studies0.0010.001
Scholarly communication0.0030.002
Open science0.0010.001
Research integrity0.0010.002
Insufficient payload (model declined to judge)0.0240.007

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.023
GPT teacher head0.245
Teacher spread0.221 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designQualitative
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

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Citations1
Published2022
Admission routes1
Has abstractyes

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