Imagining Marshall McLuhan as a digital reader: an experiment in applied Joyce
Bibliographic record
Abstract
Was Marshall McLuhan's greatest work not his published writing but his reading? This article examines McLuhan's annotation practices in his copies of James Joyce's Ulysses and A Portrait of the Artist as a Young Man, and asks what kinds of evidence a prolific annotator like McLuhan might have left if he had done his reading digitally. The first half profiles McLuhan's annotation practices, illustrated by examples from books from McLuhan's personal library. The second half describes an informal experiment, in which the author tests McLuhan's annotation techniques against the capabilities of digital book platforms and formats, specifically PDF (using the Apple Preview app) and EPUB (using the Apple Books app). Overall, the article works through two questions that are relevant to book history, marginalia studies, and digital archiving. How will we understand the evidence left behind by readers when that evidence is in born-digital forms, as archived digital files? And what can we learn about digital reading and annotation from someone like McLuhan, who did those things exceptionally well in another medium? The conclusion reflects on prospects for the study of born-digital marginalia, and on the role of encyclopedism in understanding both McLuhan's and Joyce's media theory.
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How this classification was reachedexpand
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.000 | 0.000 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.000 | 0.000 |
| Science and technology studies | 0.000 | 0.000 |
| Scholarly communication | 0.000 | 0.000 |
| Open science | 0.001 | 0.000 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.001 | 0.001 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; both teacher heads agree on what is shown here.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".