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Heterogeneity in feature importance and prediction performance for sales at the market and store levels: the case of branded yogurt products in Quebec

2022· article· en· W4318148398 on OpenAlex
Cameron McRae, Jian‐Yun Nie, Laurette Dubé

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

affAt least one author lists a Canadian institution in the pinned OpenAlex snapshot.
aboutThe title or abstract carries a Canadian signal from the geographic lexicon.

Bibliographic record

Venue2022 IEEE International Conference on Big Data (Big Data) · 2022
Typearticle
Languageen
FieldMedicine
TopicConsumer Attitudes and Food Labeling
Canadian institutionsUniversité de MontréalMcGill University
FundersHORIZON EUROPE Health
KeywordsGradient boostingRandom forestAggregate (composite)Python (programming language)LoyaltyComputer scienceLoyalty business modelProduct (mathematics)Aggregate dataMarketingMachine learningBusinessStatistics

Abstract

fetched live from OpenAlex

The supply and demand of fresh food products must be tightly integrated to mitigate food waste, economic losses, and expansion of the environmental footprint. In this study, we use a novel loyalty program dataset from a grocery retailer in Quebec, Canada to predict demand for yogurt products for 17 months from 2015 to 2016. Focusing our attention on 13 newly launched yogurt products from a local manufacturer, we build and test 18 different machine learning models capable of predicting demand for individual products at the aggregate market level, as well as for each store. Store-level data were matched to neighborhood demographic data from the 2016 Canadian census to enrich features. Overall, 330 features were engineered to provide information on the product, marketing and promotions, store, and neighborhood over time. Analyses were conducted using Python 3 in Google Collaboratory and open-source libraries. Results from the best market-level model (random forest) achieve an r-squared of 84.0% on test data, while the store-level model (light gradient boosting machine) only achieves 57%. The results show that ML tools can be useful in modeling demand for new products at aggregate levels but achieving accurate predictions at more granular levels remains a hurdle to overcome. Insights for the preparation and analysis of loyalty data are discussed.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.001
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.505
Threshold uncertainty score0.925

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0010.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0000.000
Scholarly communication0.0000.000
Open science0.0010.001
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.248
GPT teacher head0.349
Teacher spread0.101 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it