The impact of social media marketing on purchase intention: The mediating role of brand trust and image
Why this work is in the frame
A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.
Bibliographic record
Abstract
This research examines how social media marketing affects brand image, brand trust, and purchase intention in the context of beauty centers in Jordan. The study presents a model that outlines the influence of social media marketing strategies on customer behavior. To support the proposed model, a quantitative method was employed to collect data through online surveys. The sample consisted of 374 respondents selected through non-probability convenience sampling techniques. The data was analyzed using PLS-SEM methodologies by Smart PLS, which is appropriate for exploratory research. The findings indicate that social media marketing has a noteworthy effect on brand image and brand trust. In addition, the study found that brand trust and brand image have a substantial influence on purchase intention. The relationship between brand image and brand trust accounts for 70% of the variance in purchase intention. Furthermore, social media marketing explains 45% of the variance in brand image, while it explains 55% of the variance in brand trust.
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.003 | 0.001 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.000 | 0.001 |
| Science and technology studies | 0.000 | 0.000 |
| Scholarly communication | 0.000 | 0.001 |
| Open science | 0.002 | 0.001 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it