Impact of digital marketing on consumer behavior: A quantitative analysis on fast fashion industry in the KSA
Bibliographic record
Abstract
The aim of this study is to examine the impact of digital marketing on consumer behavior in the fast fashion industry in the Kingdom of Saudi Arabia (KSA). The fast fashion industry has been growing rapidly in the KSA, and digital marketing has played a significant role in changing consumer behavior in this industry. The study adopted a quantitative research design and used online surveys as the primary data collection method. The sample consisted of a convenient sample of participants who had purchased fast fashion products in the KSA. The data was analyzed using various statistical methods, including descriptive statistics, correlation analysis, and regression analysis. This study's findings shed new light on how digital marketing has affected customer behavior in the fast fashion sector in the KSA. Consumers in the KSA have a good reaction to digital marketing methods in the fast fashion industry, and this effect is significant.
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How this classification was reachedexpand
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.002 | 0.000 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.000 | 0.002 |
| Science and technology studies | 0.000 | 0.000 |
| Scholarly communication | 0.000 | 0.002 |
| Open science | 0.002 | 0.000 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one teacher head, not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".