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Record W4384214750 · doi:10.1515/9780773568822-004

McLuhan’s Basic Probes and Perceptions

2001· book-chapter· en· W4384214750 on OpenAlexaboutno aff
Donald F. Theall, Edmund Carpenter

Bibliographic record

VenueMcGill-Queen's University Press eBooks · 2001
Typebook-chapter
Languageen
FieldSocial Sciences
TopicMedia, Communication, and Education
Canadian institutionsnot available
Fundersnot available
KeywordsPerceptionPsychologyCommunicationNeuroscience

Abstract

fetched live from OpenAlex

McLuhan's Basic Probes and PerceptionsMarshall McLuhan, whose major work had been completed by 1970, died on 31 December 1980.Since then his name has become associated with a myth as much as with the life and work he really lived.Consequently, this chapter is primarily useful in providing a brief outline of the ongoing significance of his major contributions, particularly from 1954 until the early 19705, for those who did not live through those years or are not familiar with McLuhan's contributions to the contemporary scene.It provides some insight into the reasons McLuhan acquired an international reputation among media, politicians, academics, and artists, making him a twentieth-century archetype and culminating in his having become, in the closing decade of the last century, the patron saint of the "Wired World."At the end of World War Two, TV was in its infancy, the world of mass advertising was just becoming a controversial and dominant presence in society, and talking films were only a little over a decade old and movies in full colour were relatively recent, having first been established in commercial movie theatres in the early 193os. 1 Computers were scarcely a presence in the mind of the average person, much less among most of the university community.McLuhan, as a Canadian from a small city in the prairies, born in 1911 and growing to adulthood between the two World Wars, was simultaneously lured by two opposing colonial empires -the British, which was just beginning its decline, and the American, which was well on its way to ascendancy.Four of the most important factors that contributed to McLuhan's development from 1930 to 1946 are his intense interest in the earliest

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.003
metaresearch head score (Gemma)0.011
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: none
GenreCandidate signal: Other · Consensus signal: Other
Teacher disagreement score0.012
Threshold uncertainty score0.042

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0030.011
Meta-epidemiology (narrow)0.0010.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.001
Science and technology studies0.0050.023
Scholarly communication0.0050.011
Open science0.0010.005
Research integrity0.0030.004
Insufficient payload (model declined to judge)0.0100.002

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.029
GPT teacher head0.255
Teacher spread0.225 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designNot applicable
Domainnot available
GenreOther

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations0
Published2001
Admission routes1
Has abstractyes

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