The impact of creative thinking of marketing ideas on the design structure of the modern Jorda-nian advertisement: Evidence from the Jordanian telecommunications companies
Bibliographic record
Abstract
The study aimed to investigate the impact of creative thinking on marketing ideas and their influence on the structure of modern Jordanian advertisements for telecommunications companies. The methodology involved developing a survey instrument with four independent variables and one dependent variable. The independent variables were Creative Marketing (CM), Marketing Strategy (MS), Online Marketing (OM), and Social Media Marketing (SMM). The dependent variable was the Structure of the Modern Jordanian Advertisement (SMJA). The study population is customers of Jordanian telecommunications companies who reside in Jordan. A sample size of 270 respondents was selected through a convenience sampling method. The data were analyzed using statistical software, such as SPSS and AMOS 27 version, to test the research hypotheses. The results indicate that all four paths are statistically significant. The first hypothesis, which relates to creative marketing, has the highest estimated result of 0.62, while the second, third and the fourth hypotheses have estimated results of 0.152, 0.133, and 0.111, respectively. Overall, the results support the hypothesis that all four marketing domains have a significant impact on SMJA.
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How this classification was reachedexpand
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.003 | 0.001 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.000 | 0.001 |
| Science and technology studies | 0.001 | 0.001 |
| Scholarly communication | 0.000 | 0.001 |
| Open science | 0.008 | 0.002 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one teacher head, not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".