The discursive construction of the role of public service broadcasting amid the rise of the Korean Wave
Bibliographic record
Abstract
This study examines how the sociocultural role of South Korean public broadcasting is affected by neoliberal cultural policies that situate the Korean Wave at the forefront. Drawing on Fairclough’s critical discourse analysis (CDA), this study examines 20 New Year’s addresses from two public broadcasters and two associated government institutions, identifying the discursive construction of public broadcasters’ roles during the tenures of five governments. In particular, the study illuminates how the neoliberal discursive construction of the media has increasingly reduced public broadcasters to mere economic entities, envisioning the media solely as a source of profit in a globalized media landscape. Providing empirical support, this research suggests that the social imaginary of the Korean Wave and its accompanying media policies have dwarfed the social roles of public broadcasters by linking culture to the nation’s supremacy and economic prosperity, thereby reinforcing neoliberal logic and beliefs against public values.
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How this classification was reachedexpand
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.001 | 0.002 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.000 | 0.001 |
| Science and technology studies | 0.000 | 0.001 |
| Scholarly communication | 0.000 | 0.000 |
| Open science | 0.001 | 0.000 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one teacher head, not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".