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Record W4390197234 · doi:10.5430/ijba.v14n4p1

The Role of Public Relations on Reputation Management: A Case Study of Orange Mobile Company Sierra Leone Limited

2023· article· en· W4390197234 on OpenAlexvenueno aff
Ishmeal Alex Dumbuya, Fang Ling, Fantodji Dodji Narcisse, Alimamy Conteh, Momoh Karjalainen Conteh, Joseph Sebeh Dumbuya

Bibliographic record

VenueInternational Journal of Business Administration · 2023
Typearticle
Languageen
FieldSocial Sciences
TopicPublic Relations and Crisis Communication
Canadian institutionsnot available
Fundersnot available
KeywordsSierra leoneReputationFeelingOrange (colour)Public relationsSociologyMarketingBusinessPsychologyPolitical scienceSocial psychologySocioeconomicsSocial scienceBiology

Abstract

fetched live from OpenAlex

A case study of Orange Mobile Company in Sierra Leone was used in the study to assess the impact of public relations on reputation management. The study's goals were to understand the roles that public relations play in managing Orange Sierra Leone's reputation, identify the problems with public relations that arise when managing Orange Sierra Leone's reputation, identify the best solutions to these problems, and look into the relationship between public relations and Orange Sierra Leone's reputation management. The study used an informal research design to reflect various aspects of study respondents' perceptions, feelings, experiences, facts, and emotional reactions to the study issue. This was a study of a problem or subject that looked at how one factor or variable affected another. This was due to the fact that the resulting research questions need explanatory, descriptive, and analytical components of the research to be observed. The study used a 60-person sample that was taken from a 600-person population. The top administrators of Orange Sierra Leone participated in key informant interviews, which the researcher coordinated and which enriched the study's findings. Data was as well gathered through self-administered questionnaires, which were given to representatives of the Public Relations department so they may respond. The majority of respondents generally felt that representing the company or individual to the media is one of the most well-known functions, which is proof that the concept of public relations is very important to the brand image of the organization. The study comes to the conclusion that creating written and oral documentation is another role of public relations. The study suggests that public relations training should be established in order to provide managers and practitioners with the necessary information and abilities. It is important to arrange seminars and conferences so that staff employees and practitioners with less experience can pick the brains of more knowledgeable individuals. This tactic should reduce dial errors brought on by limited experience.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.002
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Qualitative · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.518
Threshold uncertainty score0.304

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0020.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.001
Science and technology studies0.0000.000
Scholarly communication0.0000.001
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.055
GPT teacher head0.364
Teacher spread0.309 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one teacher head, not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designQualitative
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations0
Published2023
Admission routes1
Has abstractyes

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