The mediating role of corporate image on the retailer’s corporate social responsibility practices and corporate reputation of a fast-food chain company
Bibliographic record
Abstract
The purpose of the study is to examine the mediating role of corporate image on the influence of retailers’ corporate social responsibility (CSR) practices of a fast-food chain brand and its corporate reputation. The study utilized the dimensions of the retailer’s CSR dimension. This study focused on the external stakeholders (customers) of X fast food brand in Klang Valley. Social exchange theory was employed to guide the study. Quantitative (survey) methods have been used in this study, whereby 150 valid online questionnaires were gathered among the customers in the Petaling Jaya and analyzed using Partial Least Square Structural Equation Modelling (Smart-PLS 4.0). The findings showed that Philanthropic activities, Respect for the Environment, and Respect for Consumers have positive and significant relationships with corporate image, and corporate image also has a positive and significant relationship with corporate reputation. Furthermore, there is a significant mediating effect of corporate image on the relationship between CSR practices (Respect for Consumers, Respect for the Environment, Philanthropic Activities) and corporate reputation. The conclusion, implications, and suggestions for future studies were also discussed.
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How this classification was reachedexpand
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.012 | 0.003 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.000 | 0.001 |
| Science and technology studies | 0.001 | 0.001 |
| Scholarly communication | 0.000 | 0.000 |
| Open science | 0.000 | 0.000 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one teacher head, not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".