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Record W4392308752 · doi:10.1057/978-1-349-96084-2_8

The Values of the Gutenberg Era: Myth and Media Rhetoric

2024· book-chapter· en· W4392308752 on OpenAlexaboutno aff
Andrea Lombardinilo

Bibliographic record

VenuePalgrave Macmillan UK eBooks · 2024
Typebook-chapter
Languageen
FieldSocial Sciences
TopicMedia, Communication, and Education
Canadian institutionsnot available
Fundersnot available
KeywordsRhetoricMythologyLiteratureMedia studiesSociologyArtPhilosophyTheology

Abstract

fetched live from OpenAlex

Sixty years after its first publication, The Gutenberg Galaxy can still be read as an attentive and stunning analysis of the communicative complexity stemming from the sedimentation and re-organization of the typographic mindset. The transition from acoustic to visual patterns, along with the rise of quantitative and scientific knowledge, is one of the most relevant “values of the Gutenberg era” inspired by the decay of scholasticism and the rise of Renaissance individualization and decentralization. On the one hand there is the evolution of the rhetorical trails inherited from classical and Christian culture and, on the other hand, there is the construction of new media myths embedded in the symbolic imageries shaped by electric devices. In this account, McLuhan develops his media analysis with the purpose of highlighting the educational and relational shifts engendered by the communicative changes nourished by diachronic media renewal. Thanks to Harold Innis and Northrop Frye’s legacies, McLuhan builds his masterpiece as a mosaic while exploiting the numerous reflections, argumentations and insights provided in his critical essays forming his intellectual laboratory. As Terence W. Gordon points out in reference to The Gutenberg Galaxy , “it is best read not simply as a harbinger of a post-literate society that would bewilder Johannes Gutenberg and that McLuhan himself would be shocked to find so entrenched so early in the twenty-first century, but as an enduring challenge to understand its subversive purpose” (Gordon, The Gutenberg Galaxy: The Making of Typographic Man. University of Toronto Press, 2011, pp. vii–viii). Thus, The Gutenberg Galaxy can be read as a kaleidoscopic journey into the rhetoric, mythographic values of our communicative identity, inextricably interwoven with our literary, aesthetic and philosophical heritage, especially in the era of hyper-connected relationships and media globalized risks.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.001
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Theoretical or conceptual · Consensus signal: Theoretical or conceptual
GenreCandidate signal: Other · Consensus signal: none
Teacher disagreement score0.935
Threshold uncertainty score0.662

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0010.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0010.001
Scholarly communication0.0000.000
Open science0.0010.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.027
GPT teacher head0.278
Teacher spread0.251 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one teacher head, not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designTheoretical or conceptual
Domainnot available
GenreOther

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations0
Published2024
Admission routes1
Has abstractyes

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