Recycling firm-generated content on social media platforms: phenomenon and research propositions
Bibliographic record
Abstract
Content recycling-a novel practice where a brand reshares its older social media posts as new ones-is rising. However, academics and practitioners lack understanding of what content recycling is, whether recycled (vs. fresh) content is less engaging, why social media users might (dis)engage with recycled content, and how content managers can improve user engagement with recycled content. The author answers these questions. Specifically, his five-phase studyincluding (1) a review of the practitioner literature, (2) in-situ observations with two content managers, (3) interviews of six social media practitioners, (4) a survey of 18 content managers, and (5) a survey of MTurk users helps him describe the phenomenon and propose hypotheses that future research could test.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.012 | 0.025 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.005 | 0.004 |
| Science and technology studies | 0.003 | 0.015 |
| Scholarly communication | 0.009 | 0.010 |
| Open science | 0.002 | 0.004 |
| Research integrity | 0.003 | 0.002 |
| Insufficient payload (model declined to judge) | 0.003 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".