Tingkat Kinerja Implementasi City branding “Solo, The Spirit of Java” di Kota Surakarta
Bibliographic record
Abstract
Abstract. City branding aims to create a positive image and attractiveness of the city, attract tourists, investment, as well as promote economic growth and overall development of the city. Surakarta is identified as one of the cities that has implemented a city branding strategy, as a cultural city with the slogan “Solo, The Spirit of Java”. However, there is no research that identifies the performance in implementing the city branding “Solo, The Spirit of Java”. Meanwhile, branding should involve sustainable and integrated management, not just a logo or slogan. Therefore, this research aims to identify the level of performance in implementing the city branding “Solo, The Spirit of Java” in Surakarta City. This research uses a qualitative approach, with the delphi method to collect assessments from respondents of the Surakarta City Government. The indicators used to assess were prepared using the theoretical approach of the City Brand Management (CBM) Model (Gaggiotti, 2008). The data collection methods used were questionnaires and interviews. The results of this study indicate that in general, the performance in implementing the city branding “Solo, The Spirit of Java” of Surakarta City is sufficient with a score of 3.17 on a scale of 1-5, which consists of a good value of the cultural element aspect; a sufficient value of the aspects of infrastructure development, community empowerment, policy, governance, monitoring and evaluation, and stakeholder synergy; and a poor financing aspect. This research is expected to provide an overview of the existing performance in implementing city branding in Surakarta City. Abstrak. City branding bertujuan untuk menciptakan citra positif dan daya tarik kota, menarik wisatawan, investasi, serta memajukan pertumbuhan ekonomi dan pembangunan kota secara keseluruhan. Surakarta diidentifikasi sebagai salah satu kota yang telah menerapkan strategi city branding, sebagai kota budaya dengan slogan “Solo, The Spirit of Java”. Meski demikian, belum ada penelitian yang mengidentifikasi kinerja dalam pengimplmenetasian city branding “Solo, The Spirit of Java”. Sedangkan branding seharusnya melibatkan manajemen yang berkesinambungan dan terintegrasi, bukan hanya sekedar logo ataupun slogan. Maka dari itu, penelitian ini bertujuan untuk mengidentifikasi tingkat kinerja dalam pengimplementasian city branding “Solo, The Spirit of Java” di Kota Surakarta. Penelitian ini menggunakan pendekatan kualitatif, dengan metode delphi untuk menghimpun penilaian dari responden Pemerintah Kota Surakarta. Indikator yang digunakan untuk menilai disusun dengan menggunakan pendekatan teoritis mengenai City Brand Management (CBM) Model (Gaggiotti, 2008). Adapun metode pengumpulan data yang digunakan dengan menggunakan kuesioner dan wawancara. Hasil penelitian ini menunjukkan bahwa secara umum kinerja dalam pengimplementasian city branding “Solo, The Spirit of Java” Kota Surakarta sudah cukup dengan skor 3,17, yang terdiri dari penilaian aspek unsur budaya yang baik; aspek pengembangan infrastruktur, pemberdayaan komunitas, kebijakan, tata kelola pemerintahan, monitoring dan evaluasi, dan sinergitas pemangku kepentingan yang cukup; serta aspek pembiayaan yang masih kurang baik. Penelitian ini diharapkan dapat memberikan gambaran mengenai kinerja eksisting dalam pengimplementasian city branding di Kota Surakarta.
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How this classification was reachedexpand
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.001 | 0.000 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.000 | 0.000 |
| Science and technology studies | 0.001 | 0.001 |
| Scholarly communication | 0.001 | 0.001 |
| Open science | 0.000 | 0.000 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one teacher head, not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".