The effect of conspicuous consumption on social identity formation in the branded clothing sector: The mediating effect of product symbolism
Bibliographic record
Abstract
The goal of this research is to test the mediating effect of product symbolism on the relationship between conspicuous consumption and social identity formation in the branded clothing sector of young adults. Young adults between the ages of 20-35 who wear branded clothes in Sri Lanka were considered the target population. The data was collected through a survey to find answers to the identified research questions through a quantitative approach. The Snowball sampling method was used as the sampling method for this study. The Sobel Test was carried out using an online calculator to measure the statistical significance of the mediation. The results showed that the effect of conspicuous consumption on social identity formation mediated through product symbolism could be judged as statistically significant. The findings can help with market segmentation and brand positioning. Knowing these symbolic value attachments to branded clothes, marketers can create their marketing mix strategies to provide solutions for self-image enhancement and sustainable competitive advantage from both consumer and company points of view.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.001 | 0.003 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.000 | 0.000 |
| Science and technology studies | 0.001 | 0.001 |
| Scholarly communication | 0.001 | 0.001 |
| Open science | 0.000 | 0.001 |
| Research integrity | 0.000 | 0.001 |
| Insufficient payload (model declined to judge) | 0.004 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".