Digital pioneers: Mormon mommy bloggers and building the “Bloggernacle”
Why this work is in the frame
A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.
Bibliographic record
Abstract
This article examines the influence of Mormon mommy bloggers (MMBs), as key web architects and content creators starting in the early 2010s. MMBs, referring here to Mormon content creators whose blogs focused on topics such as childrearing, domesticity, and lifestyle themes, were significant players during Web 2.0 through their usage of the longform blog. MMBs transformed the invisibilized domestic labor of mothering and housekeeping into monetizable content within the Mormon blogosphere or “Bloggernacle.” The aspirational monetization and professionalization of the blog offered a tangible occupation for Mormon stay-at-home mothers in a religious culture where working outside the home was discouraged. MMBs, through blogging, attempted to situate themselves not simply as caretakers but enterprising, digital cultural creators aligning themselves with a (neo)liberal feminist ethos of entrepreneurialism and individualistic influencing. Using a corpus of web archives from Brigham Young University’s digital collections, this article enlists the Archives Research Compute Hub (ARCH) to process archival data into derivatives to illuminate this underexplored period of web history, employing the methods of feminist thematic and social network analysis. By combining cultural and quantitative analysis of MMBs, this article highlights how MMBs were crucial creators who paved the way for contemporary trends of feminized influencing and the uneasy blending of feminist and commercial content which has increasingly defined contemporary mother-influencers.
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.000 | 0.000 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.000 | 0.000 |
| Science and technology studies | 0.000 | 0.001 |
| Scholarly communication | 0.001 | 0.000 |
| Open science | 0.000 | 0.000 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it