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Record W4406307874 · doi:10.1177/00222437251314372

From Streetwear to High Fashion: How Nonelite Producers Use Hybridization to Enter an Elite Category

2025· article· en· W4406307874 on OpenAlexafffund
Pierre-Yann Dolbec

Bibliographic record

VenueJournal of Marketing Research · 2025
Typearticle
Languageen
FieldArts and Humanities
TopicFashion and Cultural Textiles
Canadian institutionsConcordia University
FundersSocial Sciences and Humanities Research Council of Canada
KeywordsEliteBusinessComputer scienceAdvertisingPolitical sciencePolitics

Abstract

fetched live from OpenAlex

Gaining access to elite categories is challenging for nonelite producers. This longitudinal analysis of the evolution of the fashion market explains how some nonelite streetwear producers gained access to the elite high fashion category by creating an interstitial hybrid category-luxury streetwear-that bridged the two. Nonelite producers create a hybrid category by establishing commensurability with the elite category and generating appeal through cultural consonance. The hybrid category challenges the elite boundary while potentializing value creation for elites. In response, elite producers subsume the hybrid category, which resolves the challenge posed by nonelite producers and allows elites to capture the value introduced by nonelites by absorbing and exerting control over them. By doing so, elite producers rejuvenate their category's cultural relevance and strengthen its elite status, while some nonelite producers gain access to the elite category. This research contributes to the literature by theorizing nonelites' status gains through categorical hybridization, an empirically prevalent but undertheorized phenomenon. These theoretical insights are leveraged to explain why subsumption solves cooptation issues, distinguish between collective and collaborative market driving, suggest that market actors can concomitantly participate in market maintenance and change, and offer managerial recommendations for nonelites to solidify status gains.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.002
metaresearch head score (Gemma)0.005
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Qualitative · Consensus signal: Qualitative
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.009
Threshold uncertainty score0.031

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0020.005
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.001
Science and technology studies0.0030.006
Scholarly communication0.0070.007
Open science0.0010.003
Research integrity0.0010.001
Insufficient payload (model declined to judge)0.0090.001

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.086
GPT teacher head0.337
Teacher spread0.250 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designQualitative
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations3
Published2025
Admission routes2
Has abstractyes

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