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Record W4406935503 · doi:10.33416/baybem.1581338

TRACING THE EVOLUTION OF ECOMMERCE: HISTORICAL FOUNDATIONS, IMPACTS OF THE PANDEMIC, AND FUTURE DIRECTIONS

2025· article· en· W4406935503 on OpenAlexaboutno aff
Emre Örendil

Bibliographic record

Venueİşletme Ekonomi ve Yönetim Araştırmaları Dergisi · 2025
Typearticle
Languageen
FieldBusiness, Management and Accounting
TopicConsumer Retail Behavior Studies
Canadian institutionsnot available
Fundersnot available
KeywordsTimelinePandemicSkepticismQuarter (Canadian coin)Coronavirus disease 2019 (COVID-19)MarketingBusinessHistory

Abstract

fetched live from OpenAlex

Electronic commerce, or ecommerce, has been a topic of interest particularly in the last years. While ecommerce activities are notably facilitated today, it has gone through notably different forms since its first seeds were planted. The COVID-19 pandemic was a crisis for most businesses but also an opportunity for some, especially for those who were able to pivot or transform their businesses with respect to the new needs of consumers. With the positive impact of the pandemic on ecommerce sector observed especially as of the second quarter of 2020, its trend has surpassed the expectations. This overperformance came with numerous sceptical questions about the future of ecommerce. This study investigates the historical evolution, pandemic-induced transformations, and future trends of ecommerce. It conveys a compilation of milestones through systematic literature review with a focus on the practicality. This paper provides with a timeline of the ecommerce history to bridge its evolution in the last 80 years by visualizing the phases it has been through along with its anticipated trend in the upcoming years. The studied data reveals how COVID-19 accelerated ecommerce growth and highlights its implications for global retail. The growth of ecommerce may slow down but it will endure its growth as online shopping has already become an indispensable habit.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.003
metaresearch head score (Gemma)0.007
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: none
GenreCandidate signal: Review · Consensus signal: Review
Teacher disagreement score0.006
Threshold uncertainty score0.021

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0030.007
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0060.010
Science and technology studies0.0010.003
Scholarly communication0.0050.010
Open science0.0000.001
Research integrity0.0010.002
Insufficient payload (model declined to judge)0.0030.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.014
GPT teacher head0.245
Teacher spread0.231 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designNot applicable
Domainnot available
GenreReview

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations0
Published2025
Admission routes1
Has abstractyes

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