MétaCan
Menu
Back to cohort

Eudaimonic consumption careers

2025· article· en· W4409235452 on OpenAlexaboutno aff
Ann‐Marie Kennedy, Marian Makkar, Samuelson Appau

Bibliographic record

VenueInternational Journal of Research in Marketing · 2025
Typearticle
Languageen
FieldSocial Sciences
TopicAsian Culture and Media Studies
Canadian institutionsnot available
Fundersnot available
KeywordsConsumption (sociology)BusinessMarketingEudaimoniaPsychologySociologyPhilosophyEpistemologySocial science

Abstract

fetched live from OpenAlex

• Eudaimonic consumption is a long-term engagement in transformative experiences. • Some consumers quit 9–5 jobs to pursue eudaimonic consumption as full-time careers. • This ethnography of snowsports instructors explains Eudaimonic Consumption Careers. • We identify how consumers enter, exit, and manage this career. • Contributions to extraordinary consumption, liquidity, consumer work, modern life. While consumers increasingly turn to the marketplace seeking meaning and happiness, others search for experiential opportunities to escape the dull existence of everyday life. Yet these experiences are often temporary, and consumers return to their “everyday” after engaging in the transformative experience. We know little about those who decide to escape more permanently by turning their pursuit of deeper meanings and fulfillment (eudaimonia) through consumption into a career. We conceptualize this pursuit as eudaimonic consumption careers (ECCs). In a 10.5-year ethnographic study of snowsports instructors across Canada and New Zealand, we examine the key stages and experiences of ECCs over time. We conceptualize ECCs by first noting the integrative triggers that encourage people to embark on the career. We discuss two aspects of the ECC stage that begins with undergoing a eudaimonic transition followed by developing capabilities and skills to manage the career demands of an ECC. Finally, we discuss the disintegrative triggers that lead to people’s exit. We contribute to literature on extraordinary consumption, consumer work and serious leisure, and critical research on the limits of modern life and work. We achieve this by explaining a corpus of consumption careers and extraordinary consumer experiences that has been overlooked and undertheorized. This research offers implications for managing consumers and employees in multiple ECCs to understand how to best support people in ECCs, and promote service jobs with the promise of fulfillment, personal growth, and greater life purpose.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.011
metaresearch head score (Gemma)0.006
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.675
Threshold uncertainty score0.733

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0110.006
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.000
Science and technology studies0.0000.000
Scholarly communication0.0000.000
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.091
GPT teacher head0.504
Teacher spread0.412 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one teacher head, not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations2
Published2025
Admission routes1
Has abstractyes

Explore more

Same venueInternational Journal of Research in MarketingSame topicAsian Culture and Media StudiesFrench-language works237,207