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Record W4409264454 · doi:10.1080/09589236.2025.2478208

“The fuss is only just beginning”: Jordan Peterson and the mainstreaming of anti-gender ideology

2025· article· en· W4409264454 on OpenAlex
Marc Lafrance, Isis Menteth Wheelwright, Nathan Ferguson

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

affAt least one author lists a Canadian institution in the pinned OpenAlex snapshot.

Bibliographic record

VenueJournal of Gender Studies · 2025
Typearticle
Languageen
FieldSocial Sciences
TopicGender, Feminism, and Media
Canadian institutionsConcordia University
Fundersnot available
KeywordsIdeologyMainstreamingGender mainstreamingGender studiesPolitical scienceSociologyHistoryGender equalityLawPolitics

Abstract

fetched live from OpenAlex

In this paper, we show that best-selling author Jordan Peterson has become an influential promoter of anti-gender ideology, particularly in the context of rising radical right-wing populism. We demonstrate that Peterson’s promotion of this ideology has increased over time, beginning as an apparent defense of free speech in 2016 and escalating into a direct attack on trans people and gender-affirming care in 2022. Though his views on gender have sparked intense debate, his alignment with anti-gender movements has yet to be carefully considered. With few exceptions, he has avoided being associated with them and is rarely seen as one of their most prominent proponents. Instead, Peterson is often assumed to have challenged gender-neutral pronouns and those who use them singlehandedly, as a one-man culture warrior. We show that this assumption is inaccurate, and that Peterson’s discursive strategies align with well-established anti-gender movements. Ultimately, we show that Peterson is a prime example of how radical right-wing views of gender are generated not only on the fringes of society but also in the mainstream, demonstrating how discursive strategies like his can move from marginal positions on the political spectrum to positions of greater prominence, reshaping the boundaries of what is considered both credible and acceptable in the public sphere.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.002
metaresearch head score (Gemma)0.001
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Qualitative · Consensus signal: Qualitative
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.081
Threshold uncertainty score0.779

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0020.001
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0010.002
Scholarly communication0.0000.000
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.069
GPT teacher head0.368
Teacher spread0.299 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it