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Record W4409277374 · doi:10.31891/2307-5740-2025-340-7

B2B COMPANIES GO ONLINE MARKET: TRENDS AND FORECAST

2025· article· en· W4409277374 on OpenAlexaff
Anna KHAZHENSKA

Bibliographic record

VenueHerald of Khmelnytskyi National University Economic sciences · 2025
Typearticle
Languageen
FieldEngineering
TopicICT Impact and Policies
Canadian institutionsConcordia University
Fundersnot available
KeywordsBusinessEconometricsComputer scienceEconomics

Abstract

fetched live from OpenAlex

This article describes the significant role of B2B online sales in e-commerce. The aim of the research was to determine whether it is worthwhile for B2B players to invest in online platforms. A market study was analyzed, revealing that the impact of B2B e-commerce on economic development has not been sufficiently explored. The issue of investing in B2B online platforms was examined. The labor market has been joined by a new generation of Z and Millennials, who occupy positions as procurement technical managers and seek all the necessary information online before making a purchase. They find it much more interesting to systematically gather all the required information than to make phone calls and engage in direct communication. The author presents statistical figures showing how the B2B market is developing in the top 10 leading countries and provides a detailed forecast for this niche. The forecast is based on the proven statistical data in the USA as 2nd place player in e-commerce in the world. The behavior of procurement managers was analyzed, indicating that the overwhelming majority prefer self-service over traditional communication methods, emphasizing the need for an online platform for B2B business. The market share of this segment in various top countries, investment shares, and the amount buyers are willing to spend online when making B2B purchases were also demonstrated. The paper discusses the structure of key indicators in B2B online sales. The author provides a deep analysis with individual recommendations on how to enter the B2B market. The main advantages of a B2B portal are shown, such as the presence of a personal account, the company's online presence, the ability to place orders 24/7, as the market becomes global and buyers may be in different time zones, automation of all processes, avoidance of personal factors and errors, automatic invoicing and tracking of debts, integration with ERP and CRM (Customer Relationship Management) systems, and reduction of sales department costs. The author also highlights potential challenges that B2B players may face on this path. Steps to overcome bottlenecks and a marketing plan for promoting a B2B online platform are suggested. The business case of Caterpillar's mobile application is presented as an example. Thus, as shown in the study, this niche offers significant and brilliant business prospects, and there is a reason to invest in it.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.000
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.526
Threshold uncertainty score0.318

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0000.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0000.000
Scholarly communication0.0000.000
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.017
GPT teacher head0.238
Teacher spread0.220 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one teacher head, not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designNot applicable
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations1
Published2025
Admission routes1
Has abstractyes

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