Social media advertisement optimization algorithm based on fuzzy set theory and its effect on purchasing behavior
Bibliographic record
Abstract
Product awareness can be spread to a wider audience through advertisements, and the introduction of social media platforms has made it easier for marketers to spread brand advertisements and fully attract consumers to generate corresponding purchasing behaviors.Based on fuzzy set theory, the article establishes a fuzzy evidence theory through evidence-weighted fusion, and calculates the utility value of social media advertisements in order to achieve the optimal evaluation of social media advertisements.Then, it explores the influence of social media advertisements on consumers' purchasing behavior with OLS-LR model, and combines the VAR model to study the dynamic correlation between different types of social media advertising channels and consumers' purchasing behavior.Without considering the control variables, the regression coefficient of social media advertising on consumer purchasing behavior is 0.438, which is significant at 1% level.With the fourth-order VAR model, CICs social media advertisements have a significant short-term effect on consumer purchasing behavior, while FICs advertisements show a long-term effect.Based on the fuzzy evidence theory, the utility value of social media advertisements can be calculated, and based on the sorting of the calculation results, the construction of optimization paths of social media advertisements can be realized, which provides a new research basis for improving the efficiency of corporate advertising and marketing.
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How this classification was reachedexpand
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.006 | 0.005 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.001 | 0.000 |
| Bibliometrics | 0.000 | 0.000 |
| Science and technology studies | 0.001 | 0.000 |
| Scholarly communication | 0.000 | 0.000 |
| Open science | 0.000 | 0.000 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one teacher head, not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".