A Study of Consumer Data-Driven Purchasing Behaviour Insight and Prediction in the Context of Digital Marketing
Bibliographic record
Abstract
Consumer data is an important support for analysing and observing consumer behaviours in the era of digital marketing, and constructing models to predict consumer purchasing behaviours.In this paper, we select the Retailrocket consumer behaviour dataset based on real shopping websites, analyse the distribution of various types of consumer behaviour over time and other data characteristics, and gain insights into the behavioural habits of consumers when shopping.Based on the XGBoost algorithm in machine learning, a prediction model of consumer behaviour is constructed, and the genetic algorithm is used to optimize and improve the XGBoost algorithm.The XGBoost prediction model has a significantly better prediction performance than the LSTM prediction model and the LR prediction model when facing the data under the under-sampling data balancing method and the improved random under-sampling method based on the K-means algorithm. .The performance of the GA-XGBoost prediction model optimised by the genetic algorithm is significantly improved compared to the XGBoost prediction model, and substantially better than the LSTM prediction model and the LR prediction model.The accuracy and F1 value of the GA-XGBoost prediction model in the data under the improved stochastic undersampling method are 0.90865 and 0.92435, respectively, which are improved by 14.69% and 17.26% relative to the XGBoost prediction model.Meanwhile, the stability of GA-XGBoost prediction model is also significantly improved compared to XGBoost prediction model.
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
How this classification was reachedexpand
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.007 | 0.004 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.001 | 0.000 |
| Bibliometrics | 0.000 | 0.001 |
| Science and technology studies | 0.000 | 0.000 |
| Scholarly communication | 0.000 | 0.001 |
| Open science | 0.001 | 0.001 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one teacher head, not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".