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Record W4410840731 · doi:10.24052/bmr/v16nu01/art-21

Could policymakers do more to eliminate cumulative poverty sustainably, in the battle against global poverty? A social marketing approach- An empirical study

2025· article· en· W4410840731 on OpenAlexaff
Ebikinei Stanley Eguruze, Dominique Porter-Whitaker, Diane Coulson-Bisiker

Bibliographic record

VenueThe Business & Management Review · 2025
Typearticle
Languageen
FieldBusiness, Management and Accounting
TopicInnovation and Socioeconomic Development
Canadian institutionsRegent College
Fundersnot available
KeywordsPovertyBattleSustainabilityEconomicsSocial marketingDevelopment economicsEconomic growthPolitical sciencePublic economicsBusinessMarketingGeography

Abstract

fetched live from OpenAlex

Purpose: The paper investigates four fundamental research questions: (i) What more could global policymakers do to eliminate cumulative poverty sustainably? (ii) How do we adopt an inclusive approach driven by grass roots levels? (iii) How do we strengthen/broaden support for existing poverty intervention mechanisms worldwide? (iv) What is social marketing technique (SMT) and how would SMT help eradicate poverty/sustainability? Design/methodology: A mixed-methods research design engaging qualitative and quantitative approaches; involving 254 respondents; aged 18 years and older from 24 countries and five continents were surveyed at Regent College London. Results/Findings: The study revealed global citizens of all ages and support for the needs of global communities across the world are inadequately addressed. A great deal of change/more is needed. Global policymakers could do more. Practical implications: This study is aimed at enhancing/expanding or strengthening existing or previous global poverty reduction and sustainability interventions. Conclusions: Co-authors argue highlighting additional/alternative strategies for global policymakers, inclusive approaches driven by grass roots levels, and utilising persuasive social marketing techniques are likely to enhance the probability of ending cumulative poverty sustainably.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.005
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesMeta-epidemiology (narrow)
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: none
GenreCandidate signal: Commentary · Consensus signal: none
Teacher disagreement score0.506
Threshold uncertainty score1.000

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0050.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0010.000
Bibliometrics0.0000.004
Science and technology studies0.0010.000
Scholarly communication0.0010.001
Open science0.0010.001
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.028
GPT teacher head0.340
Teacher spread0.312 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one teacher head, not a consensus.

Study designNot applicable
Domainnot available
GenreCommentary

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations0
Published2025
Admission routes1
Has abstractyes

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